Where has all the print advertising gone?

Real Estate Agent with Keller Williams Realty

This morning while waiting for a colleague at my local bagel shop, Big Apple Bagels, in Dacula I picked up the most recent Real Estate print advertising book. This is not something I have done in forever, but I figured I would take a look at it and see who was doing the advertising.

What amazed me was how small the book was. I mean, two or three years ago this thing was at least 150 pages. This book was a mere 23 pages and most of the content was not what it was a couple of years ago. Before any of my friends in the print advertising industry shoot me, hear me out.  I have in the past done a bunch of print advertising but recently with all the other "free" options and media outlets I have at my disposal why choose to pay a bunch of my hard earned money on print when I know that only a small handful of people are still using it.

We now have all types of internet marketing we can do that creates immediate interest, a call to action and is available 24/7. Granted, each of these publications have their own websites they point to and I am sure that they garner traffic but to me print is really a dying brand. Kind of like the "bag phone" I used to have. It worked for a while but after new technology came along, why not switch to the newest and most effective option.

Recently I was asked to be interviewed for our local newspaper, the Gwinnett Daily Post which I was happy to do. They even threw in the bottom page of the home section to advertise my local listings. I waited anxiosuly by the phone for the stream of buyers and sellers to read the article and call on the listings. What happened. Not a call, except for a few of my friends who called to tell me my photo made me look too old.

My point is this folks. Internet is where it is. Plain and simple. Keep up the blogging, and social networking and make it a great day.



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Ben Giordano
RE/MAX Sun & Sea - Boca Raton, FL

Newspapers are dead, except if you are targeting Seniors. Online media is where the action is...

Oct 15, 2009 01:39 AM #1
Kristin Johnston - REALTORĀ®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

YOu are right on track Matt....I haven't done print ads in about a year!

Oct 15, 2009 01:44 AM #2
Jeff Craig
Allen Tate Realtors - Greensboro, NC
Greensboro/Jamestown/Guilford: Realtor/CSP/CNRS

Our local newspaper seems to shrink all the time.  The classified section is almost non-existent.  I'm afraid print advertising is going the way of the dinosaurs.

Oct 15, 2009 02:07 AM #3
Debra Ghysels
Debra's Designs Home Staging and Redesign - Dayton, OH

You are right Matt! It is all about the ROI. Last month I held a Home Staging Seminar and decided to advertise in the local newspaper and Radio stations. We were to reach over 250,000 people. I spent hundreds of dollars on a quarter page ad per week in the newspaper and the same for 40 slots of 30 second ads on the radio. The people that came read it online or were told by their Realtor. Tough lesson to learn the hard way.


Oct 15, 2009 02:09 AM #4
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