Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them

In the 24/7 world of online marketing that now includes interactive social media and blogging strategies, it is easy to get caught up in new web 2.0 tools and not work on remaining consistent and improving the work that has already been created.  Pruning my blog and improving my online marketing presence this week has been an enlightening experience this and I wanted to share my findings and solutions with you. 

 

Here Are Three Online Marketing Assumptions You Might Be Making and How You Can Correct Them

 

1.  Your Online Business Profile Should Be Brief

Rebecca Levinson's Real Estate Marketing Profile

One common assumption about online business profiles is that less is more. While you shouldn't write an epic biographical novel, your online business profile should include relevant information: Background, Services, Testimonials, and Contact information. Spice up your online business profile by telling readers about YOU, the person, not just the business professional. 

It's a good idea to create one basic online business profile in a document processing application (I use Google Docs).  Obviously your ActiveRain profile will be different than your Facebook profile which will be different from your profile on Twitter.

If you save one master profile you can pull content from it to create a different profile for each of your social networks.

You want your profile to be tempting enough that prospects either pick up the phone and call you or they email you.  Do not make the assumption that prospects will read a paragraph about you and visit your website for more information.  You need to capture your prospects attention on the platform in which they found your profile.  The content in your business profile should keep visitors intrigued and reading. 

Remember, if visitors don't stick who cares about the click. 

Almost every single client that has called me from my real estate marketing profile on ActiveRain has picked up the phone because of an emotional trigger related to what I wrote....which would be the softer, more personal side of who I am and what makes me tick.  How do I know?  I asked the ones who didn't tell me, though many of my prospects and clients have told me this as soon as they had me on the phone.

Know-Like-Trust + Experience and Knowlege= Contact From A Prospect

Here's a resource for further details on how to create an engaging online business profile in 5 simple steps.

 

2. Your Blog Readers Will Know All the Places You Have A Presence Online

It can seem confusing, based on the concerns from some in the real estate blogging community and social media marketers at large, whether you should "maintain the purity of a blog" by not adding calls to action.  Well rest assured you can maintain a quality blog and add a call to action for your blog readers.

Most good marketing has a call to action and the most valuable property of your blog is the post itself. 

Both a call to action AND your blog are two great tastes that DO taste great together.  The formula you want to write is: Valuable Property + good marketing=Call/Email of a prospect. 

 

 

 

Do not think for a minute that other marketing professionals do not have a call to action in their blogs. You will find calls to action in the footers and links of blog posts across the blogosphere.  Remember that socialize buttons, RSS text links/buttons, email links, website links, and phone numbers are all important calls to action that should be incorporated into your blog posts. 

Strategically you will want to vary your calls to action based on the keywords and content of each post.  This will be easy if you have an online marketing strategy.

 

3.  Your New Blog Subscribers Will Read Your Older Posts

Most of your new blog subscribers will read from the day they subscribe forward.  Sometimes they might dig back a week or two....but further isn't likely UNLESS YOU...

Point readers, new and old, in the direction of your older posts.  Many of your blog readers will read other bloggers online and your older blog readers may miss a few of your blog posts as they have other bloggers they follow.  Point your readers in the direction of your older posts.  When you write a post, link to 2-3 other blog posts you have written in the body of your post (if applicable) or in closing as recommended reading. 

Recommend Reading from your Blog Archives

Not only will you be providing your readers with a valuable resource on the same topic as your blog post, BUT if you link wisely, you can also win by increasing the Google Juice to the blog post.

Fresh New Post Content + Recommendations to older related blog posts= Value to your readers new and old

 

 

All Good Marketing Intentions Succeed with Action

If you are making some of the aforementioned assumptions in your online marketing now is a good time to start correcting them.

As my good friend Anne Marie Malfie made the point, frequency is a required action for successful online marketing.  You must not only go backward and correct the 3 online marketing assumptions you may be making but moving forward you need to implement these ideas into your online marketing strategy and take action frequently.

 

If you enjoyed this post about online marketing then you should read,

 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. D B 10/17/2009 05:43 AM
  2. Mark Rienzie 10/18/2009 01:46 AM
  3. Marte Cliff 10/18/2009 07:43 AM
  4. Dana Devine 10/19/2009 05:03 AM
Topic:
Real Estate Sales and Marketing
Groups:
Realtors®
Blogging & SEO
Real Estate Rookie
Dedicated Bloggers
REALTOR LIFE
Tags:
blogging
online marketing
real estate marketing
real estate blogs
prospects
call to action
blog archives
online business profile

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Show All Comments
Ambassador
2,011,332
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I may need to go back and take a look at my profiles and see if they're likely to attract people.

Oct 18, 2009 03:46 PM #74
Rainer
37,657
Greg Anderson
Hearthstone Mortgage - Raleigh, NC
NMLS # 116211

thanks for the post, I am in the process of cleaning up what I have an am doing.

Oct 18, 2009 04:47 PM #75
Rainer
333,702
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco
Now this is something I can use...thanks for this.
Oct 18, 2009 05:55 PM #76
Rainmaker
132,631
Tonda & Steve Hoagland
Keller Williams Realty - Greenwood, IN
Real Estate - Greenwood Homes for Sale - Central I

Thanks for your additional comments regarding how to keep track of older posts.  Keeping a master list is a great idea and although a little work to put together, will be an easy way to cross reference in the future.  I love learning new tips on Active Rain every day!

Oct 19, 2009 01:34 AM #77
Rainer
26,570
DriveBuy Technologies
DriveBuy Technologies - Austin, TX

2.0 draws new lines around the personal and professional, and prospects expect a human touch in every interaction. This can be daunting, but also refreshing.

Oct 19, 2009 01:49 AM #78
Rainer
26,570
DriveBuy Technologies
DriveBuy Technologies - Austin, TX

Oh, and you just got another subscriber. Atta blogger.

Oct 19, 2009 01:50 AM #79
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Charlie- Wow thank you...honored with the five stars:)

Verylyn- I am glad and good to hear you are mixing it up.

Christine- Even having a few different pairs of eyes might help for an objective opinion, two, or three.

Greg- Well then I guess I have some company.

Frank- I am glad to hear that.

Oct 19, 2009 07:43 AM #80
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Ian- Absolutely right on as can be relationships in general:) thanks for your subscription.

Oct 19, 2009 07:45 AM #81
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Tonda and Steve- Thank you I work off a master list and love it.

Oct 19, 2009 07:46 AM #82
Rainer
3,181
Mario Gee
Henderson, NV

Very helpful information. I think a call to action is important but it is only activated if there is a pre-existing  need or a needed created as a result of the information provided on the blog post.

Oct 19, 2009 10:34 AM #83
Rainer
196,865
Judy Kincaid
Tampa, FL

This is very timely advice for me since my profile page is long overdue for a makeover.  Thanks for sharing this helpful info.

Oct 19, 2009 10:50 AM #84
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Mario- Yes calls to action will vary.  I would think, there is always a need/goal for more subscribers, so one post might simply just ask for readers to subscribe to your blog.

You are welcome Judy.  I hope you click over to this link:  How to Create An Engaging Online Business Profile in 5 Simple Steps.

Oct 20, 2009 02:43 AM #85
Rainer
129,171
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer
Thanks, Rebecca, for the motivating info. Just one thing . . . I couldn't actually read the slideshow entries. Is it just me? It would be nice to see what they say. (I even tried full screen view).
Oct 20, 2009 03:33 AM #86
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Hi Deena,

 

I know they were small and even large screen makes them look small.  Let  me think on, maybe I will pdf them and put up quick post, the examples are very good.  Thank you for the feedback.

Oct 20, 2009 04:47 AM #87
Rainmaker
199,795
Mark Velasco
Sharpstone Commercial - Whittier, CA
Top Producing COMMERCIAL Team 30+ years experience

Great post Rebecca. It is important to have relevant info on EACH site that you are located.

Oct 20, 2009 06:13 PM #88
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Mark- Absolutely and to go back and tweak after you have learned new things that work.

Tim- Thank you Tim you also and thanks for reading.

Oct 21, 2009 02:16 PM #90
Rainmaker
131,817
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Really good stuff I like this a lot.  I believe you are right and others are wrong.  Call to Action, yes, absolutely.

Oct 27, 2009 06:27 PM #91
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Mike- Thank you.  I let my sales time do the blogging sometimes:)

Oct 28, 2009 02:17 AM #92
Rainer
7,457
Cameron Norfleet
Century 21 ACCESS AMERICA - Meriden, CT
Great post! Thanks for sharing!!!
Jan 05, 2010 04:05 PM #93
Ambassador
1,303,370
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Thanks, Rebecca!   as always, a great post...   I am digging deeper and following your instructions...

Apr 25, 2010 02:59 PM #94
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Rainmaker
176,539

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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