Did you hear the news? Adobe Systems -- makers of Adobe Photoshop, DreamWeaver, Illustrator and lots more software we all use made a bold statement.
NO MORE PRODUCT LAUNCHES..... EVER.
It used to be that Adobe, Apple Computer, Dell, Compaq, you name it... would create a BUZZ for a new product launch by inviting a lot of people to New York City, San Francisco, Dallas, Miami (or others) and pack thousands of people into a convention center or hotel to roll out new product.
Flying bar charts, dancing computer generated graphics that would humble Terminator 2 would thunder across a Sony Jumbo-Tron or big screen. There's be a wet bar so you could cozy up with free drinks, get a little bit tipsy then write them a check or break out the plastic for buying (or even PRE-buying) the new products.
But no more. The traditional product launch is dead. Rest In Peace.
Now, Adobe is going to do VIRTUAL product launches and it claims it was already successful. Click here to see the Video.
Adobe did a test with a new product roll out by advertising the event on their website. 200,000 people signed up and Adobe used Webcams and their own streaming software to stream a power point like presentation. For those who missed the live event, it was recorded so people could come back and watch in on demand later.
So here's an idea. What if we did away with traditional Open houses? How many people show up to your typical open house?
Just announce the LIVE Open House of 14 Elm Street on your brokerage website. Tweet the event to Twitter and send it out to all of the people who are on your monthly drip marketing newsletters.
Some BENEFITS of the LIVE Open House
Instead of 7 couples and 4 individuals coming to the Open House, you now get 200 or more people watching it LIVE on your website.
You no longer have to kick the owners OUT of the house anymore.
You can do a LIVE open house one time, record it then stream the video from your website to anyone who missed it.
I would personally like to try this idea on for size. What do you think?