Coming Soon: The Virtual (LIVE) Open House

Services for Real Estate Pros with Virtual Pictures Corp. (VPiX)

Did you hear the news? Adobe Systems -- makers of Adobe Photoshop, DreamWeaver, Illustrator and lots more software we all use made a bold statement. 


It used to be that Adobe, Apple Computer, Dell, Compaq, you name it... would create a BUZZ for a new product launch by inviting a lot of people to New York City, San Francisco, Dallas, Miami (or others) and pack thousands of people into a convention center or hotel to roll out new product.

Flying bar charts, dancing computer generated graphics that would humble Terminator 2 would thunder across a Sony Jumbo-Tron or big screen. There's be a wet bar so you could cozy up with free drinks, get a little bit tipsy then write them a check or break out the plastic for buying (or even PRE-buying) the new products. 

But no more. The traditional product launch is dead. Rest In Peace. 

Now, Adobe is going to do VIRTUAL product launches and it claims it was already successful. Click here to see the Video.

Adobe shifted 75% of all of it's traditional product launches and advertising to online.

Adobe did a test with a new product roll out by advertising the event on their website. 200,000 people signed up and Adobe used Webcams and their own streaming software to stream a power point like presentation. For those who missed the live event, it was recorded so people could come back and watch in on demand later.


So here's an idea. What if we did away with traditional Open houses? How many people show up to your typical open house?

Just announce the LIVE Open House of 14 Elm Street on your brokerage website. Tweet the event to Twitter and send it out to all of the people who are on your monthly drip marketing newsletters. 

Some BENEFITS of the LIVE Open House

Instead of 7 couples and 4 individuals coming to the Open House, you now get 200 or more people watching it LIVE on your website.

You no longer have to kick the owners OUT of the house anymore.

You can do a LIVE open house one time, record it then stream the video from your website to anyone who missed it.


I would personally like to try this idea on for size. What do you think?


-- bart 



Posted by

Bart Wilson | CIO
Virtual Pictures Corp (VPiX®)  
iPhone: (719) 645-9940  |  Skype:  vpix360 


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Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Terrific idea, and definitely an answer to the 21st Century issue of real estate having become a consumer centric business.   

Oct 17, 2009 11:22 AM #1
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

I had 5 at Open House today.  And it only takes 1 to make it worthwhile.  And none of the 5 were in my database.

The Open House lets the prospective buyer see and feel the home.  Video has not accomplished the capability for smell and tactile sensation.

I think a VOH has merit.  But I don't see it replacing the traditional Open House.

Oct 17, 2009 11:25 AM #2
Cameron Wilson
Labrum Real Estate - Murrieta, CA
The Short Guy - Murrieta,Temecula,Menifee Californ

After 20 plus years in the Real Estate business it still comes down to face to face contact with the consumer. If you had 200 folks visit a virtual "open House" I'll dare to say 199 of them are only looking.

Oct 17, 2009 12:54 PM #3
Bartley Wilson
Virtual Pictures Corp. (VPiX) - Monument, CO
VR Software and 360° Solutions

I agree that the face to face and the arms lenght transactions will probably remain the same for five years or more. But getting people to look at a LIVE virtual open house will allow MORE and even better qualified customers to be asking you for a face to face meeting.

There's no argument that the Internet has improved the pace and has speeded up the transaction process here. No one out there is going to advocate going BACK to the days of the Book as a marketing tool.

Digital cameras now help you photograph a home and there's no going back to a Polaroid land camera, either. 

Oct 17, 2009 02:09 PM #4
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Is a virtual open house different from a virtual tour?

Oct 17, 2009 03:19 PM #5
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Bart, I think it's a natural - you could do both at once. Old ways die hard.

Oct 17, 2009 04:43 PM #6
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Bartley Wilson

VR Software and 360° Solutions
IDX Websites + Virtual Tour Camera Kits
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