Remember to take your business cards, lots of them....

Real Estate Agent with HomeSmart Realty West CalBRE #01458572

My owner is a marketing & business consultant in San Diego.Apparently there are lots of Fall Festivals, Winter Home & Garden Shows, State Fairs, Halloween parties, Fright Houses, and similar events going on throughout the nation.

It's In The Cards!This is just a friendly reminder, then, to take lots of business cards with you whenever you go to a big event.

Feel free to leave a card on a table here and there, at vendor booths, anywhere and everywhere. Hand your card to the ticket taker with a friendly "And here's my card." You'll never find anyone who will respond, "Sorry. I don't take business cards."

Business cards only cost 1½¢ to 55¢ each, so stock up on them. It's your smallest advertisement, the least expensive, and the one that can provide the highest return on your investment.

Those business cards don't do any good sitting on your desk at home or back in the trunk or glove compartment of the car. I have received numerous Clients and sold my products and services in many industries over the decades by getting rid of business cards at such events.

A good business card book to read for all you readers is "It's In The Cards!" by Misner, Bailly, and Georgivich.

Comments (20)

Brian Brumpton
Keller Williams Boise - Boise, ID
Boise Idaho Real Estate


I've got the car stocked full and I keep a few in my pocket at all times.

Oct 18, 2009 04:29 PM
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Russel, I always have a least one in my back pocket! And you are right, just give them away - that's what they're for!!!









Oct 18, 2009 04:37 PM
Ashley Sharum
972.978.3109 - Dallas, TX
Ebby Halliday Realtors

I had to squeeze mine in the corner of a community corkboard the other day - didn't think it fair to steal another persons pushpins, there were no available pins and I didn't have any on me... but at least the card's out!

Oct 18, 2009 04:39 PM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Russel, Great reminder -- I've always carried lots of cards and try to pass as many out as I possibly can.  I agree that it is one of the best possible ways to market yourself.

Oct 18, 2009 07:19 PM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Thanks for sharing - business cards make you look professional - so give out as many as possible!

Oct 18, 2009 10:23 PM
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

Hi, Russel. Good post! When I ride, I often encounter people on the trails who have fallen in love with the area (Big South Fork, in Jamestown, Tennessee) and are happy to talk to a realtor. A flat pouch that snaps on to my horse's breastplate keeps my emergency contact info and a copy of the horse's Coggins handy and it's a great place to keep business cards as well. I always carry a supply. Mary said it...that's what they're FOR!

Oct 18, 2009 10:37 PM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495


This is a great addition to the networking businessperson's library!  Are you in a BNI chapter there in San Diego?

Mike in Tucson

Oct 18, 2009 10:40 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Is that a typo or a California thing...I am still laughing..Hallo-weed ? Smoke it, smell it...dig it...plant it...

Oct 18, 2009 11:42 PM
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Chuckles-Only Sally would catch that one! - Now on to subject at hand- So true, Business cards do no good sitting in a box. Pass em out, leave them with your restaurant check, stick em up. I am going to look for that book.

Oct 18, 2009 11:56 PM
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker



That's good advice.


The business card has fallen into "disuse" in recent years, due largely to the internet. But, it does still have significant value.



Oct 19, 2009 12:02 AM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Great words of wisdom, why is it when you need one, you have one left and you wrote on the back of it! LOL. Am going to check our stock in the car right now!

Oct 19, 2009 12:46 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production

This is my biggest sin.  I need to get better at carrying them with me.  Good stuff Russ.

Oct 19, 2009 01:22 AM
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate

Hey, Russel. Great reminder. I make it a point to always carry my cards with me and to leave them everywhere. Thanks, Jim

Oct 19, 2009 02:48 AM
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Great simple reminder Russel!  I know you're not a fan of facebook or twitter but just a reminder for those who are to add those links too - I printed some labels to stick on the back of our industrial cards (not our branded ones)...

Oct 19, 2009 03:05 AM
Liz Flint
Century 21 Hardee-Team Realty - Houston, TX
Houston\Tomball Realtor (832)816-8066

Okay Russel, another great idea.  I need to reorder cards since I just got a new designation, but will definately carry some around with me as soon as I get the new batch in.

Oct 19, 2009 09:54 AM
Angie Francis
StepStone Realty LLC - Austin, TX
StepStone is Real Estate without Limits!

Thanks for the nudge, Russell.  Back in the day when I took a Quick Start class the instructor suggested giving out AT LEAST 20 cards a day.  That's a good goal to strive for.  Unfortunately, I don't think I've ever given out as many as 20 in a day!


Oct 21, 2009 02:44 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Hey, Brian - Since I don't smoke and don't allow smoking in my cars, I've always kept business cards in the ash tray. They fit perfectly and are convenient to get to.

Hey, Mary - Often when I work with someone who wants my help, the first thing I'll do is ask for a business card. That's when I find that they have an unopened box of business cards at home. ??????

Hey, Ashley - I carry both push pins, a stapler, and staples in my car. I have a large carrying container in the trunk that has all the necessities in it - extra business cards, tape, stapler, marketing brochures, etc.

Hey, Gary - Thanks for stopping by and commenting.

Hey, Norma - That should be true, but I have seen some self-printed business cards that don't make the person look professional.

Hey, Leslie - It doesn't surprise me that a horse rider is prepared.

Hey, Mike - I've been in many BNI and Le Tip chapters in Houston, College Station, San Antonio, Detroit, Philadelphia, Tampa, Oakland, Seattle, Portland, San Diego, and probably a few others that I'm forgetting. Currently I'm not in a BNI chapter because I don't have the initiative to start one and the other chapters around me are full and too far away to make it feasible to get there.

Hey, Sally - Halloweed, huh? I'll have to go check on that and correct it. As soon as I finish the weed - LOL.

Hey, Dick and Dixie - I always leave a nice tip and a business card when I go out to eat. I have gotten business from that tactic.

Hey, Brian - I've heard that about business cards, but they are still in use here in San Diego.

Hey, Al and Peggy - I don't know because I've never been down to my last business card - LOL. When I reach the last box, I re-order.

Hey, Jim - Thanks for stopping by and commenting.

Hey, Lee and Pamela - You're right, I'm not. You're also right to add those links if one is.

Hey, Liz - Glad I could help.

Hey, Angie - I've given out as many as 500 in one day, several times - Houston Rodeo, home & garden shows, etc.

Oct 21, 2009 03:25 AM
Carra Riley & Declan Kenyon
Brokers Guild Cherry Creek Ltd - Westminster, CO
Helping people Transition at all ages!


Great post. I couldn't agree more. You just never know when you'll meet someone that needs your services. I try to always have plenty of cards with me. I do have to say though, as social networking has become more and more popular, it's harder to remember the value and necessity of face to face networking. Thanks for the reminder.

Your friend in the Cosmic Cow Pie.

Oct 21, 2009 05:53 AM
Judy Kincaid
Tampa, FL

Russel -- Thanks for the reminder to both order new cards and start giving them out everyday.  I am also going to order the book.

Oct 26, 2009 04:44 PM
Kathy Opatka
Serving Ocean City, MD, & The Delaware Beaches


Thanks for the reminder! I'm driving to a seminar on Thursday and I'll be loaded with my cards! I love those referrals!

Kathy Opatka

Oct 27, 2009 03:21 AM