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When to say when..

By
Real Estate Agent with Coldwell Banker Realty MD RE License 579412

I was asked an interesting question of possible fair housing today.  And, I thought it was very interesting and could see arguing both sides of the fence on it, but which is correct and which is ethical, the area is very grey and under what grounds can you say "no, I won't list your house"?

One of my agents came to me today asking what he should do about this listing opportunity he has before him.  The seller has a lovely home that should under normal circumstances sell well.  It's in a nice area and in good condition and in a good price range.  And, you might already be wondering, so what's the problem?

The seller has a room in his home that could be construed as offensive my a large segment of our population and maybe even horrific by some. 

My suggestion to the agent would be to ask Mr. Seller to prepare his home for sale and neutralize it.  Which means he must make his home appeal to the vast segment of the population which would include removing valuable items that could be stolen, removing some pictures from the walls, some decorative pieces and perhaps some religious items and icons so that the home would be completely neutral.  But then the question came up as to freedom of speach and freedom of worship and one's right to freedom of speach and so on.  I don't know what the answer is.  I can argue both sides. 

Personally, I would not accept the listing if the seller would not neutralize the home.  An agent does not want to waste their money on advertising and marketing a home that a large segment of the population may find offensive.    I have no problem saying no to sellers (and buyers) who won't be reasonable in their approach to selling or buying a home.  But, do all agents look at it this way?

 

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June Piper Brandon - Agent with Century 21 New Millennium

June Piper Brandon - Agent with Century 21 New Millennium

Comments(4)

Nattalie de la Mothe
Maximum One Greater Atlanta Realtors - Atlanta, GA
Selling Atlanta Homes like a Boss

June... Interesting situation...

Explain to the buyer why you think it's important that they nuetralize the room, it's marketing, they want their home sold, right?

Then all you're trying to do is increase the chances of that happening and the room remaining as is would hurt the chances of selling the home. That simple... it's not a matter or wrong or right... just hard cold facts

Argue if from a business stand point..

I wouldn't take it,unless its redone, because I would only take a listing I know I'll be able to sell, and if you think without the room being nuetralize it will not sell. don't waste either of your time.

 

Jun 21, 2007 03:48 PM
Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO
Take the listing or not?  I think it depends upon how desperate the agent is.  I know a couple that will take a listing at ANY price, and would also take one like you discuss.  I've not encountered any myself that have had this problem, but in principle I agree with you.  In a metro area such as you serve, you must have a wide and diverse number of religious faiths.
Jun 21, 2007 04:16 PM
Roger Stensland
Keller Williams Realty Puget Sound - Maple Valley, WA
Let's Move!
First of all, I have no idea what you are talking about.  Too many people spend too much time trying not to offend anyone.  It is OK to get offended and even down right mad.  That is just the way it is.  The seller has every right to do anything he wants inside his home as long as it is legal.   But, you are 100% correct that the seller should be made aware that he has the potential to eliminate a large sector of the buying public by having a room in his home decorated or used a certain way and would it be alright to present the home differently while the home is up for sale.   
Jun 21, 2007 04:16 PM
Karen Hurst
RICOASTALLIVING.COM - Warwick, RI
Rhode Island Waterfront!

 I like your wording "neutralizing" the house. I would explain, as said in a previous comment the opportunity to sell to a much wider venue if the house were to be "sell ready". Do not make it personal, in fact a nice typed list that you might give to all Sellers would be very appropriate here.

If they do not want to change anything, its a personal choice whether to take the listing or not, depending on the agents perspective.

My very first house had a basement full of alligators!  There was no neutralizing. It is the only house I didn't sell. People were very turned off about it. That was a learning experience for me.

Jun 21, 2007 11:06 PM