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Who causes prices to increase, Realtors or Sellers?

By
Real Estate Agent with Coldwell Banker Colorado Rockies Real Estate

We get the blame for our markets getting expensive.  How many times have you heard that the Realtors are the reason prices are going up?  If those darn Realtors wouldn't suggest such high prices we would be able to afford that house!

I lost out on two listings this week to agents who suggested higher prices than I did.  Or maybe they just went along with the Seller in order to get the listing.  Our market is very hot in Summit County, Colorado.  It is a resort market with primarily vacation homes, the fastest growing segment of the market, according to NAR. 

I am pretty conservative when it comes to pricing, and I believe in giving my clients all information on comparable properties and letting them come to a decision with my input. I am an Accredited Seller's Representative with fiduciary duties, so I can't, in good faith, leave money on the table.   In a market that is moving up, I look at the active listings (the competition) as well as the solds and I am willing to be a bit aggressive.  I also realize that the property has to be able to appraise, and I make sure that the Seller understands that. 

My office is in the little town of Frisco, Colorado.  It has a very limited inventory, but is central to all ski areas and has a cute downtown area.  It has bike paths running throught it and is a place a lot of people want to be.  There are many condos and single family homes.  One of the listings I didn't get is very unique in that it is a little log cabin built in 1920.  It has been renovated and is really delightful inside.  It is the kind of thing that everyone wanting a mountain home dreams about but can't find.  There is no development potential, so it can't be sold for land value to a developer wanting to scrape it and build multiple units.  It cannot even be added on to as there is only 5' of land all the way around it that goes with it.  It is possible that the land surrounding it will be developed into multiple units one day.  It is 800 square feet with 2 bedrooms and one bath (with a clawfoot tub and a separate shower).  It even has a stack washer/dryer.  I did my homework and went to the appointment with $499,000 in the back of my head.  That is a lot for 800 sq ft, even here!  I walked in the door and knew it should be more, because it has very strong emotional appeal, so I mentally upped it to $525,000. 

The owner wanted $585,000!  I said that I thought $549,000 might be worth a shot, and that I would even be willing to fish a bit at $575,000.  They listed with someone else at $589,000.  Where do you draw the line in a case like that? 

One more example.  This home is half a duplex, 2800 sq ft, ON the only river in town, a big draw.  The deck is about 5' from it and right now it is high, fast and noisy...in other words, wonderful!  Again, I do my homework and find similar properties not on the river selling at between $800,000 and $900,000.  Larger properties on the river have sold recently between $1,000,000 and $1,200,000.  I take our appreciating market into consideration and say that I would be comfortable with $1,300,000, but he wants $1,500,000!  No granite, no stainless steel appliances and it has carpet in the bathrooms.  He lists with someone else for $1,487,000.  It might be on the market for three months, but I doubt it.  Someone will probably shell out the money for it because they want to be on the river so badly.  I hope they are a cash buyer as I don't know where an appraiser will find comps for that one!   So who gets the blame for high prices?  Was the Seller being greedy or realistic?  Were the agents better educated than I in knowing what these two properties will sell for, or just willing to go along with the Seller in order to get the listing?  I guess time will tell.  I will watch to see how quickly they go under contract or have price reductions.  

Who do you blame for a market where prices go up so quickly?  Or is there any need to place blame at all?  When all is said and done, perhaps it is the Buyers that raise the prices..... 

Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes
There are times when an agent ends up having to go along with the seller, regardless of how much the agent tries to talk reason to the seller. Some agents will say anything to get a listing. Too bad that is what happens at times, but it does.
Jun 21, 2007 06:52 PM
William Johnson
Retired - La Jolla, CA
Retired

The values are what the market gives them and we don't determine what a willing and able Buyer pays for them.  We don't set the prices the market does. Good Post.

William

Jun 21, 2007 06:55 PM
Francisco Gonzalez
Movoto Real Estate - Oakland, CA
Your Real Estate Consultant For Life
I personally think Realtors control the market, if we don't work the way we're supposed to, it affects the real estate spiderweb.
Jun 21, 2007 07:00 PM
Sung-Soo Kim
Birch Bay, WA

If you have large volume of same product in a neighborhood, its rather easy to determine your price point, but when you have a community that's going through change and all the homes in the community/development is owner specific, it becomes difficult to determine the price of one's estate.  Whether in retail, travel, or car sales, the bottom line is the buyer determine the price and they are the one's who will ultimately carve the market path. I think the best way to over come seller's price point is to ask them to put seller's into buyer's shoes and why they would offer lower price for someone elses home.

Jun 21, 2007 07:23 PM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor
In our market we have many condo complexes that have cookie cutter condos.  Even then, we get people who insist that theirs is a lot better than any others, and therefore is worth a lot more.  It is hard to argue with them in this kind of a market.  I really prefer to work in a much more normal market! 
Jun 21, 2007 07:30 PM
Lori Lincoln And Associates
Top Agent Serving Dighton Taunton, Rehoboth and more! - Taunton, MA
Top Agent Taunton,Dighton Rehoboth &more
Sometimes sellers, no matter how much you show them the facts, will go with the agent who suggests an " off the wall listing price". This is one of the most frustrating parts of our business. I try to keep an eye out for the expiration.
Jun 21, 2007 09:40 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
In our area top agents are turning down listings if seller expects unrealistic prices. One agent has a prigram where he lists a higher commission if house is on market for longer period.
Jun 21, 2007 10:39 PM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor

Hi Gita and Lori, when our market is "normal" I will also turn down overpriced listings, and even do it today.  These two little niches are just particularly hot, which is why these two Sellers will probably get away with it.  Charging more is  a good idea, but most Sellers who want too much money generally aren't willing to pay more!  To me it just isn't worth taking an overpriced listing.

Jun 22, 2007 12:56 AM
Jennifer Steck
Rocky Mountain Homescapes, Keller Williams, Denver Colorado - Denver, CO
Denver Real Estate
Joanne- You wonder about the appraisers in this kind of deal, if they will actually appraise for higher than the market shows. I wish you well and hope those sellers will come back to you when they can't get the properties sold.
Jun 22, 2007 03:03 PM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor

Hi jennifer....they probably will sell!  But I would love to be able to say "I told you so!".  Did you see you made www.rsspieces.com again this week?

I am impressed!

Jun 22, 2007 03:11 PM
Carmen Offutt
La Rosa Realty - Altamonte Springs, FL

Joanne,

In Central Florida we went through a hot market where property was flying of the shelves, or selling like hotcakes.  Many people were willing to pay more than what the house was going to appraise for.  How much more? depending on how badly they wanted the home or whether they could come up with the difference between the price and the appraised value.  If it is hot, then I would not hesitate to take a listing that might be consider overpriced.  Right now conditions have changed drastically, what was consider hot 2 years ago is now just average and there are not that many buyers.  In this kind of market I would not consider taken an overpriced listing because I know it would not even generate phone calls.  In a hot market there are no overpriced homes.

Jun 27, 2007 04:02 PM
Gary J. Rocks
Juba Team Realty - Jefferson Township, NJ

Joanne

The market is determined by the Buyers and the Sellers. What a buyer is willing to pay and what a Seller is willing to accept. We are just the vehicles that keep the machine working.

Jul 02, 2007 05:15 AM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor

That is the standard response, but sometimes I see it differently..,,, especially in a very fast moving market.

Jul 02, 2007 03:18 PM
Joan Snodgrass
Midamerica Referral Network - Kimberling City, MO

Joanne:

Sorry for your losing the listing, but I'll trade with you.  Checking our MLS stats today, I don't see a single sale in my area for June! 

Jul 04, 2007 08:03 AM