How to get buyers off the fence in today's market

By
Real Estate Agent with Progressive Realty (Boise Idaho) www.Progressive-Realty.info DB-17066

Many Realtors around the country are facing the same problem - how to get buyers off the fence and commit to buying a home!

I have had more luck recently conceding that prices may in fact keep dropping a little, but am able to show my clients why it can still make sense to buy now!  For example, stock brokers quit aspiring to help you buy low and sell high since they were always getting beat up for not buying at the lowest and selling at the highest!  They started telling their clients to just "buy now and sell higher later" so they wouldn't get blinded with hindsight later.

For example, here are two scenarios:

  1. $250,000 mortgage today @ 5% = 
    Monthly Payment:
    $1,342.05 (Principal & Interest ONLY)

  2. If your buyer thinks the property values will decline 5% more in the next year, just agree with them! Then the mortgage would be $237,500 instead of $250K.  Because you agreed with them that things are still eroding, they might agree that interest rates will go up due to additional economic concerns so figure the same house at the reduced mortgage but increasing interest rates to 6%.  $237,500 mortgage at 6% = 
    Monthly Payment:
    $1,423.93 (Principal & Interest ONLY)

Therefore, by waiting for prices to drop another 5% due to the economy and if interest raise only 1% your effective payment is going to increase $81.88.  The effect of the payment increase will drop your buying power by roughly $13,500 at 6% so you wouldn't even be able to buy as nice a home!

Oh by the way, if you don't close by November 30th of this year, you also loose the potential $8k First Time Tax Credit!

Comments (29)

Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Outstanding job. Clearly presented and meaningful to todays consumer.  Most people will agree with all of your data, and the likelihood of rates rising very rapidly is real.  Thanks,

Dan

Oct 20, 2009 10:26 AM
Barbara Altieri
Kinard Realty Group Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Jim - very nicely presented. I use the same type examples with my clients and refer to it as the price of procrastination. HIgher interest rates are inevitable with inflation due to government spending.  We don't know when it will happen, but generally rates go up faster incrementally when they're on the upswing.  Purchasing power is very high now.

Oct 20, 2009 11:53 AM
Marney Kirk
Cummings & Co. Realtors - Towson, MD
Towson, Maryland Real Estate

Jim, great calculation -- how useful! Good tool! Thank you!

Oct 20, 2009 12:02 PM
Justin Douglass
Benchmark Residential & Investment Real Estate - Portland, ME

Hi Jim,

        Couldnt agree more. Some people always think they can see in the future, but if we could, we would all be rich and sitting on a beach somewhere tropical ( im in maine and its getting cold ).  Im often told by people who have boughten and sold property for many years, and one thing that always seems to be the case, is that when they buy a place, they always think it was too much money at the time, but 10 years later they are very happy they got off the fence when they did. I think a quote would be " at the time I thought it was too much money, but I took a chance."  today those same properties that were purchased for say, 100k, are now valued at 300k or more.

Oct 20, 2009 12:13 PM
Verlyn Steward
Vision Realty Partners LLC - Mount Juliet, TN
Real Estate Answer Man

That speaks volumes!  What a great example...I'll use it tomorrow!

Verlyn

Oct 20, 2009 12:45 PM
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thanks for the good information today.

Portsmouth NH

Oct 20, 2009 01:58 PM
Rich Bouchner
Bouchner & Co. Real Estate (Rich Bouchner) - Manhattan, NY
New York City Real Estate

smart...very smart.  good post...thanks for the tip.

 

Best,

Rich

Oct 20, 2009 02:38 PM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

The rates will probably be higher in a year so its a good reminder. People are looking at 5% or even lower...hard to beat.

Oct 20, 2009 02:58 PM
Celeste Chism - Serving You in Crossville, Fairfield Glade, Lake Tansi & Cumberland Cove
Legacy Realty - Crossville, TN
Serving You is My Top Priority

Now is the best time to buy in my mind. Good information. Thanks for the post.

Oct 20, 2009 03:03 PM
Joel Prince
The Principle Group, Inc - Hixson, TN
Hixson/Soddy Real Estate Broker

Jim:

Good post.  Good logic.  Buyers should never turn a blind eye to the financing side of the equation.

Oct 20, 2009 03:06 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

I have been sharing this information with buyers.  For some strange reason, first time home buyers don't believe that interest rates will rise in the near future.

Oct 20, 2009 03:48 PM
Keith & Shannon French
www.KeithandShannonFrench.com - Catonsville, MD
Baltimore's Best for Rent To Own Homes

Great scenario and strategy...logically clever and brief.  Nothing like higher payments to snap someone out of the emotional roller coaster of trying to predict the market.  Thanks for sharing!

Oct 20, 2009 03:54 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Jim -- Great analogy.  The only problem I see is if the housing market deteriorates further, and the housing sector is needed to make the economy rebound, I'm not sure there would be much impetus for rates to rise given the lack of demand, but rates can be a mysterious thing.

Oct 20, 2009 04:11 PM
Megan Izdebska & Hanna Manoufar Chandler, Scottsdale Real Estate Agent
United Brokers Group - Chandler, AZ
Double Commitment. Double Results.

Great scenario. That should deffinitaly take off the fence a serious buyres in today's market.

Oct 20, 2009 04:53 PM
France and Mark Clausen
Realty Austin - Dripping Springs, TX

A 1% increase in interest rates equates to an 11.1% increase in sales price. I use the same argument myself.

Oct 21, 2009 01:24 AM
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker

I agree with Lenn first you need to have a SERIOUS buyer.  I like Mark's way of looking at it too.  Thanks to all

Oct 21, 2009 05:18 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Another thing you can do is incorporate NAR's 2009 Public Awareness Campaign "fence sitters" into your website.  I did that and it is on my front page of my site if you want to see a sample.  www.IdahoMLStours.com

Oct 21, 2009 05:48 AM
Martin Kalisker
Greater Boston Association of REALTORS - Boston, MA
Professional Standards & Legal Assistant

I've used a similar slide in all of my buyer presentations.  A picture is definitely worth a thousand words and you don't have to be a mathematical "genius" to explain it if the numbers have already been calculated.

Oct 21, 2009 06:29 AM
Don Spera
CR Property Group, LLC - East York, PA
Serving York and Adams County, PA

Do we really have many serious people out there looking for homes or just testing the waters?  I think a little of both.

Jul 09, 2010 02:06 PM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Don, I think there are both bottom feeders and nervous buyers.  I haven't seen the mainstream investors reentering the market yet though.

I know most of my agents have already exceeded last years production though so I am feeling pretty confident about the rest of the year and beyond (in residential low to moderate range properties anyway).

Jul 09, 2010 06:52 PM

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