In another example of "marketing ideas gone wrong", the Boston Globe recently carried a tidbit of information about a reader who wrote in with a story about how she took her daughter out to the local Dunkin Donuts one day and the daughter announced that she and her friends no longer liked to go to Dunkin Donuts. "Why" the mother asked. "Because the slogan 'America Runs on Dunkin' stands for A Rod (Alex Rodriquez of the NY Yankees - worse than poison to a member of Red Sox Nation)."
You've got to hand it to her. She has a point. As for the marketing geniuses at the Ad Agency. I think it's time to come up with a new slogan!!!
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