I see and respond to posts from people who ask if these lead generation companies are worth while and worth the expense. Well for my fellow Active Rain readers in a word no! I have for over a decade been in the insurance and real estate business and can tell you that in today's Internet market you are your best lead generation tool out there. These companies serve a purpose they churn the waters and to peak people's curiosity but that is about all. When you look at the statistics you would be better off going to a neighborhood (listing leads) or an apartment complex (buyer leads) and handing out a brochure about yourself , a magnet with your business card on it and a 10% off coupon from a store down the street than purchasing 20 buyer leads at $15 to $50 a piece. Work on your web site, heaven knows mine is like a highway construction project, the work never ends and it always costs more than the price I was quoted but it does drive people to me!
Remember the time proven rule in all sales fields
Make 30 attemtps to get 3 appointments for 1 sale. It works, I had to be force fed this when I was a young man starting out in sales. I fought it, I discredited it and I even refused to do it for a long time, finally one day out of desperation to feed my family I started to make 30 contacts (lead generation) to set 3 appointments to achive 1 sale= client. Work your web site, your data base and your referrals for your 30 contacts the rest is a scientific anomoly, it just works out to 30:3:1
To close let me state that you doing the Lead Generation is the key to your long term success!
When these guys call you to buy their product what were you?
Answer: A Lead
Spend your marketing dollars on promoting yourself to capture the true buyers and sellers in your market!