In my humble opinion, it's because they simply drive home a point with a short, memorable, and emotional punch that information and logic alone do not have.
I have repeatably witnessed the use of metaphors by some of the top superstar Realtors and mortgage professionals as a teaching tool, or to convey difficult concepts to their clients.
The flood of information coming at our clients daily is increasing, not decreasing. More information is not the answer. In this environment, we need new tools and strategies to get our messages heard and remembered. Metaphors are those tools: they are colorful, memorable shortcuts to understanding. This post will show you how to use them strategically to get the results you want.