Home > Blogs > Tony Gallegos > Tony Gallegos - The Mortgage Cicerone FHA /VA Training Solutions

Why Metaphors Are Such Powerful Sales Tools

By Tony Gallegos

Mortgage and Lending with Cognicorp Mortgage Banking Advisory

June 22, 2007 03:31 AM

What makes the use of metaphors such a powerful communication tool?

In my humble opinion, it's because they simply drive home a point with a short, memorable, and emotional punch that information and logic alone do not have.

I have repeatably witnessed the use of metaphors by some of the top superstar Realtors and mortgage professionals as a teaching tool, or to convey difficult concepts to their clients.

The flood of information coming at our clients daily is increasing, not decreasing. More information is not the answer. In this environment, we need new tools and strategies to get our messages heard and remembered. Metaphors are those tools: they are colorful, memorable shortcuts to understanding. This post will show you how to use them strategically to get the results you want.

Comments(5)

Comment

Show All Comments

Sort:

Ed Rybczynski

Integrity Real Estate - Havre de Grace, MD

Your Source for Local Real Estate

Tony

An Active Rain click-through to an outside post about metaphor containing a link to still another outside site. I love it!

Jun 22, 2007 03:34 AM

Mike Mueller

Tech and Social Media Consultant - Walnut Creek, CA

Ed - Unless the outside poster also happens to also post it here in ActiveRain.

I'm not sure if that's anything like crossing the streams (Ghost Buster's reference)

Dr. Egon Spengler: There's something very important I forgot to tell you.
Dr. Peter Venkman: What?
Dr. Egon Spengler: Don't cross the streams.
Dr. Peter Venkman: Why?
Dr. Egon Spengler: It would be bad.
Dr. Peter Venkman: I'm fuzzy on the whole good/bad thing. What do you mean, "bad"?
Dr. Egon Spengler: Try to imagine all life as you know it stopping instantaneously and every molecule in your body exploding at the speed of light.
Dr Ray Stantz: Total protonic reversal.
Dr. Peter Venkman: Right. That's bad. Okay. All right. Important safety tip. Thanks, Egon.

Which also allows me to quote my favorite GB Line:

Dr Ray Stantz: My parents left me that house. I was born there.
Dr. Peter Venkman: You're not gonna lose the house, everybody has three mortgages nowadays.

In all seriousness - I have been a long time reader of Tony's outside blog. To be connected to Tony in any form is an honor.

Tony - For all you do, for all you stand for - Thank You !

Jun 22, 2007 03:51 AM

Mike

You got me on that one. I agree that Tony's blog is a quality read. Then again, Tony is a quality guy and I would expect nothing less from his blog.

Jun 22, 2007 03:55 AM

Tony Gallegos

Cognicorp Mortgage Banking Advisory - Marietta, GA

Ed - It's all about link love! In all seriousness, that was the best way to present the example.

Mike - Love those quotes!!!! Same goes back to you Mike. As you can tell, I'm also a daily reader of your blog. Keep up the fantastic work and thank you for championing professionalism and ethics in our crazy industry.

Jun 22, 2007 03:59 AM

Ed - Thanks, I truly appreciate endorsement comming from you. God's honest truth, both you and Mike are stand-up quality guys!

Jun 22, 2007 04:01 AM

Why Metaphors Are Such Powerful Sales Tools

Comments(5)

Tony Gallegos

Real Estate Resources

Recent Posts