I recently met a website developer/promoter who shared secrets of success with me about an international e-commerce website which was making him hundreds of thousands of dollars each year.
Blogs were high on the list. He also mentioned that by changing your website a little bit every week or month, and then sending an announcement of that change to the major search engines you can increase your natural ranking. Every so often these search engines send out crawlers to search the entire web and detect which sites have changed, but if you send an announcement these companies will know sooner and can adjust your ranking accordingly.
For those of you with your own customizable websites AND assistants, this is a great job to add to their list of things to do. Particularly if you are one of the few realtors in your market with web presence.
The final gem he shared with me was the power of the press release. It works similarly to the blog but carries with it a greater air of authority/credance. I have yet to do any research into this but apparently there are website companies which allow you to announce press releases online and to thier affiliates for free. Has anyone else heard of this and/or know of a company which facilitates such a service?
John Marlow
Real Living Helios Realty
http://www.highendchicago.com/
jmar@heliosresidential.com
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