You can achieve a Top ranking for Google or Bing, When you decide what your Key word focus will be. My focus has been; Homes west Toronto.
You need to blog about everything [your town] Issues for seniors, Assistance from Local State/Province Government for Home owners, All heat; energy; water credits available. Blog about the local sports teams. Get their team Photo's on your site and blogs. Name the photo when you upload [Town, Localism, Topic, Key word]
This will also be on your site as a resource and blogged about as a topic. This provides the Localism as community.
Remember Site content is king. Everything about your community.
What do internet shoppers want To look at listings! Let them!
Back link Back link Back link To those that are free; todays PR0 may be tomorrows PR5 Register on every directory you can find. Google Free real estate directories.
Use the Ning networks, Social Media of Facebook and Twitter to promote your web pages and greet new people Create relationships on line. Form local tweet ups.
Huge Juice is available from Google Youtube http://www.youtube.com/watch?v=HNRhMYMMFpU
Craigs, Kijiji oodle, There are literally hundreds of sites to replicate your ads. When advertising on line; Place listing ads for the inventory you have all with strategic titles - What - where [neighbourhood key words] Place service ads for localism, market evaluations, relocation to [locality]
When you have enough they will seem to aggregate seemingly as if by magic.
Have a look around my sites and blogs. Help yourself and lets Share a few idea's. Don't steal it! (You can, But its Canadian and Hyperlinked to me) Make it your own by changing it and taking it local, to you!
Have a Lawyer Interviewed and comment on issues. http://www.youtube.com/watch?v=TvDIVfck46U
Add a few comments on the blogs. Comment on Newspaper and internet articles (with Backlinks to your site) How does that new business in town rate.. How was that restaurant.. Do they want to advertise on your website? Gain an advocate for yourself.
Work Jointly with a Home stager to get people higher sales values. http://www.youtube.com/watch?v=Ie08_FuTCnc
Become a voice on local and specialized forums with a signature that creates back link activity to your site or blogs.
Give people a reason to come back and look at your site again. Give them an opportunity to sign up. That will create a lead for you to market and send email to. The internet is a free and open terrain to involve a new generation. We need to embrace it.
Everyone asks about PAID Adwords. Hey I tried, If you can afford it, Go for it. If you get "them" to your site and there is nothing to read or sign up for...what have you gained? So you still need content and localism for credibility and return readership.
Get a real estate website coach to help you through the growing pains. Not to do the work, to help you learn the creative process, so that you can instruct your staff or employee to create that market personna that will help you! Google reads computer code not Flashy thingys on your website.
Eat the elephant [Google] one bite at a time. I am pleased with an extra 4 or 5 fresh faces that put up their hands and say yes I would like to Buy a house in Toronto.