Getting Ranked on Google for your Key words

Real Estate Agent with RE/MAX Realty Specialists Inc.,

You can achieve a Top ranking for Google or Bing, When you decide what your Key word focus will be. My focus has been;  Homes west Toronto.

You need to blog about everything [your town]  Issues for seniors, Assistance from Local State/Province Government for Home owners, All heat; energy; water credits available. Blog about the local sports teams. Get their team Photo's on your site and blogs. Name the photo when you upload [Town,  Localism, Topic, Key word]

This will also be on your site as a resource and blogged about as a topic.  This provides the Localism as community. 

Remember Site content is king.   Everything about your community.

What do internet shoppers want   To look at listings!    Let them!

Back link Back link Back link   To those that are free; todays PR0 may be tomorrows PR5  Register on every directory you can find. Google Free real estate directories.  

Use the Ning networks, Social Media of Facebook and Twitter to promote your web pages and greet new people   Create relationships on line.   Form local tweet ups.

Huge Juice is available from Google Youtube

Craigs, Kijiji oodle, There are literally hundreds of sites to replicate your ads. When advertising on line; Place listing ads for the inventory you have all with strategic titles -  What - where [neighbourhood key words]  Place service ads for localism, market evaluations, relocation to [locality]

When you have enough they will seem to aggregate  seemingly as if by magic.

Have a look around my sites and blogs.  Help yourself and lets Share a few idea's. Don't steal it!  (You can, But its Canadian and Hyperlinked to me) Make it your own by changing it and taking it local, to you!

Have a Lawyer Interviewed and comment on issues.

Add a few comments on the blogs.   Comment on Newspaper and internet articles (with Backlinks to your site)  How does that new business in town rate..  How was that restaurant..  Do they want to advertise on your website?  Gain an advocate for yourself.

Work Jointly with a Home stager to get people higher sales values.

Become a voice on local and specialized forums with a signature that creates back link activity to your site or blogs.

Give people a reason to come back and look at your site again. Give them an opportunity to sign up. That will create a lead for you to market and send email to. The internet is a free and open terrain to involve a new generation.  We need to embrace it. 

Everyone asks about PAID Adwords.  Hey I tried, If you can afford it, Go for it.  If you get "them" to your site and there is nothing to read or sign up for...what have you gained?  So you still need content and localism for credibility and return readership.

Get a real estate website coach to help you through the growing pains.  Not to do the work, to help you learn the creative process, so that you can instruct your staff or employee to create that market personna that will help you!  Google reads computer code not Flashy thingys on your website.

Eat the elephant [Google] one bite at a time.  I am pleased with an extra 4 or 5 fresh faces that put up their hands and say yes  I would like to Buy a house in Toronto.



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Jeff Craig
Hang Me Up Photos - Jamestown, NC
Greensboro Area Real Estate Photography

We are having a new web site built now.  Keywords are critical.  Any tool that gets you on the first page is worth it's weight in gold.

Oct 22, 2009 01:33 AM #1
Bill Morris
RE/MAX Capital City - Austin, TX

Good info.  I have only been blogging for a couple of months, and I can already see the impact on traffic to my site.  You're right about giving visitors a reason to come back.  Obviously, property search/IDX is vital, along with access to recent sales data, but I added a "Local Market Information" news page and my own Wordpress blog, and they are being seen. 

This can become very time consuming, but remember your "why."  Don't just play on Facebook or ActiveRain or anyplace else all day and tell yourself you're working.  All market development/prospecting activities must be managed, along with all other aspects of running a successful business.

Oct 22, 2009 02:30 AM #2
David Pylyp
RE/MAX Realty Specialists Inc., - Toronto, ON

Excellent Point Bill, Thank you

This does not take away from door knocking and other neighbourhood newsletter ideas;

But what about adding a barter exchange corner to your website?   What about a used goods sale and exchange,  Move that stroller or crib along to a new family.

Lets think outside the box


Oct 22, 2009 02:48 AM #3
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am getting a lot better on the use of key words and getting my blog post rated high.  Will my web site work the same way?  or because the information is more permanent does it take longer to move up?

Oct 24, 2009 06:34 AM #4
David Pylyp
RE/MAX Realty Specialists Inc., - Toronto, ON

I use the youtube videos' to promote the website and to meet new buyers / sellers.

There is no mechanism on youtube to sign up but they can send me an email via my youtube channel account. The blog is used in that same manner so that things are funneled into a central location, the website. 

In this same fashion; all your online advertising has links back to your own website.  It should include a signature that again promotes contact, online evaluation or a home finder of some variety.

The same response rates are expected to be in at around .5%  The google graph (right) depicts 3007 pageviews resulting in 138 actual sign ups.

That tends to be a similar conclusion from my sites.

Add a branding Signature in everything you post.

What ever you are working on, Keep at it. Too many people quit too soon.

David Pylyp

Living in Toronto




Oct 24, 2009 09:15 AM #5
Sham Pathania
Zolo Realty, Brokerage - Toronto, ON

Thats true. Thanks for giving suggestoins.

Oct 24, 2009 05:23 PM #6
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