Why Are My Listings Not Appearing On Zillow?

By
Services for Real Estate Pros with Zillow

I often get emails asking this question, and usually the answer is one of these three reasons:

1)      When creating an account on Zillow, it is essential that the agent register as a professional, not a standard user.  When we get a listing feed, we match the email address on the listing with the email address on the profile.  The reason we wouldn't post this listing online is that a standard user can't represent home that has a listing agent.  So if listings aren't online, first make sure it is a professional account that has been created, and not a standard one.  This is easily changed on the profile, or click the gray "flag" button and our customer service can assist with the switch.

2)       Often when I get this question, the listings actually are online, but they aren't in the My Listings section of the agent's profile.  As mentioned in #1, we match the email address of the listing to the email address on the profile.  It is important to create the agent profile using the same email address as what the feed provider has on record.  For example, say a profile is created using the address sarab@yahoo.com, but then the franchise is giving us listings using sarab@era.com.  The listings would be on the site, but the listings and profile would not be tied together.  Again, this is easily corrected be updating the email address on the profile. 

3)      Agents often assume that we are getting direct feeds from their MLSs, therefore the listings should be online.  The truth is, only a handful of MLSs give us direct feeds.  However, a large majority use syndication services on their members' behalf, like ListHub or Point2.  Often with these services there is some type of opt-in required by either the agent or broker before the syndication can begin, so make sure the appropriate controls have been set up if you MLS is contracting with such syndication services.  

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Spencer Rascoff 10/22/2009 05:11 AM
Topic:
ActiveRain Community
Groups:
Realtors®
RE/MAX Active Rain Bloggers
Prudential Network
Zillow Discussion Group
ERA
Tags:
zillow
listing syndication
listhub

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Rainmaker
1,282,780
Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD

Good Article. We learn a lot from Active Rain Blogs.

Oct 22, 2009 02:34 AM #1
Rainmaker
288,261
Cherry Wings Realty
Cherry Wings Realty - Traverse City, MI
Your Traverse City Michigan Realtor

Great advice, I always learn so much every day from the blogs here on Active Rain.

Oct 22, 2009 02:36 AM #2
Rainer
61,992
Delete Acct Desert Communities
Palm Desert, CA

Good tips regarding internet marketing through Zillow - thanks for the post!

Oct 22, 2009 02:36 AM #3
Rainer
20,063
Tim White
Coldwell Banker Woodland Schmidt - Hart, MI - Hart, MI

This is most likely the problem several agents in my office are having. Thanks so much for posting Sara!

Oct 23, 2009 01:31 AM #4
Rainer
78,196
Bill Saunders, Realtor®
Meyers Realty - Hot Springs, AR
www.BillSellsHotSprings.com

Thanks for posting this Sara. I need all the help I can get sometimes!

Nov 02, 2009 08:11 AM #5
Ambassador
566,489
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

my plans are to be more proactive with Zillow.

Feb 19, 2010 03:28 PM #6
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Rainmaker
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Sara Bonert

Real Estate Internet Marketing
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