In keeping with the title of "The Lazy Agent Series" , I found this example that at first blush may not appear too terrible, until you notice (among other things) the date imprinted by the camera on the photo and then check the MLS info only to find that the house was built several years after that date.
I know this series is probably being read much more by ActiveRain members than sellers, but I think it's important that sellers realize how important the marketing of their home is, how it is possible that it can affect their bottom line and that they should be comfortable with what an agent's marketing plan includes (or doesn't include) before they hire them. Perhaps they should even insist that the marketing plan and its timeline be part of the listing agreement - before they sign on the dotted line and put the sale of what is likely their biggest investment in the hands of just any agent, relatives and friends included.
Anyone got a spare set of sunglasses?
The Lazy Agent Scale: (not so bad) 1....2....3....4....5....6....7....8....9....10 (worst)