Using Your Blog To Enhance Existing Relationships

By
Services for Real Estate Pros with ActiveRain

I could have used a steriod needle to symbolize 'enhancing'Alright folks, it's time again for me to bribe entice you with ridiculous amounts of points. The last few times it was me giving you lots of points to do a few things you should be doing anyway. This time I'm going to bribe you to help your fellow bloggers.

I have a hunch that not as many people are going to be able to participate because I get the sense that not as many people are doing this. Doing what? Glad you asked.

How are you using your blog to enhance your existing relationships with clients and prospects?

I had the pleasure a number of months ago to speak with one of our local ActiveRain members at the REBarCamp held in Seattle at the Zillow offices. One of the questions I asked him was how he was using his massive library of content to reach out to his existing prospects? This was a 200,000 point plus member and he must have had 300-400 posts in his archive at the time. I assumed he must be leveraging all that content with his existing database or sphere.

His answer? He wasn't. He was only thinking about his blog in terms of how it could help him find his next client or prospect. This was a little bit shocking to me (but obviously not shocking enough to do something about it then). It's come up a few times in the past week in conversations that I've had with other members as well. So I thought it was time we all put our heads together and we wrote about how each of us is using our blogs to reach out to existing prospects and clients.

Think about it for a minute. How many of you have people out there who are in some stage of looking? How many of you out there have leads (prospects) that have landed on your website and come back to look for houses every now and then? How many of you have former clients out there that you don't do a very good job of communicating with? Do you think you could use some of the content you have written to enhance those relationships? I think you can and I think you should. From what I have seen, people are so focused on using their blog to attract that next prospect, they forget how powerful it is as a tool to enhance their existing relationships.

The Challenge:

Write a post detailing how you have used the content of your blog to reach out to an existing prospect or client.(The key word is 'detailing'....we want examples, a play by play of how you utilize your library of content). This is going to be tough for some of you because you are not doing this. I don't think I'm going to audit you if you were to come up with an idea and write about that idea. That would be just fine. For those of you that don't have any idea.......you won't get the reward.....but your reward will be much larger. You will learn how to use your content to enhance relationships with your existing prospects and clients.

The Reward:

5000 points for every blog post that details how to use your blog to enhance relationships with existing prospects and clients. (limit one 5000 point reward per person). I am going to judge the posts. If I think you threw something together in an effort to get 5000 points, I may only give you 500. However, there will be no first, second and third. Every post is eligible to get 5000 points.

What would be some examples?

Did you complile a bunch of your posts together into a relocation packet? Do you send that relocation packet to every lead that registers on your webiste? If so, share with us what you put in the package. Share with us how you determine when is the right time to send that to them. Did they appreciate it?

Do you use your blog posts in a monthly newsletter that you send to your past clients? What kinds of posts are you including?

If you have someone you are working with ask you a question, do you use that opportunity to highlight their question in your blog and then send them the link instead of sending them an email response? Do you post the link on their facebook wall instead of emailing it so that their friends can see as well?

I don't know how you are using your past posts to enhance your relationships......and I'm not alone. We want answers!!

Leave a link to your post in the comment section of this blog. I would ask that you have them in by Friday of next week, October 30th at 11:59pm Central time.

(If you never got your points for the last series challenge, please do not bring it up in the comments here. You may never get them. There were quite a few people who couldn't follow the rules and it became a disaster to try to get all the points awarded. Please email me personally and I will get them awarded for you)

Posted by

Bob Stewart
ActiveRain Ambassador

 

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Re-Blogged 8 times:

Re-Blogged By Re-Blogged At
  1. Charles Perkins 10/22/2009 02:28 PM
  2. Mike Jaquish 10/22/2009 03:03 PM
  3. Rita Minion 10/22/2009 04:39 PM
  4. John Occhi 10/24/2009 07:30 PM
  5. Harry F. D'Elia 10/25/2009 03:33 AM
  6. Sybil Campbell 11/07/2009 02:25 PM
  7. Wallace S. Gibson, CPM 02/03/2010 02:35 AM
  8. Thomas and Karen Gamel, REALTOR® ABR®, ASP®, SRES® 02/03/2010 02:47 AM
Topic:
ActiveRain Community
Groups:
The Art Of Marketing You
Active Rain Contest Announcements & Results
REALTOR LIFE
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Rainmaker
716,762
Christine Bohn
RE/MAX Professionals - Gainesville, FL
The Bohn Team, Gainesville FL

BOB - are your eyeballs falling out  (trying to read all these posts????)    What a great list of contributors here!!

Nov 02, 2009 10:34 AM #278
Rainer
70,503
Pangaea Interior Design Kitchen & Bath Design, Remodeling
Portland Oregon - Portland, OR

So, when are the points being added? Does the fact that I still don't have the points added mean my post wasn't good enough? I see you have tons of entries here, but have no idea how long it normally takes to go through and award points. Just curious. Thanks!

Nov 03, 2009 05:39 PM #279
Ambassador
686,583
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

Folks,

These are some amazing entries. Fantastic job everyone and thank you so much for sharing. I'm not 100% sure when I will get the points awarded. Everyone will get something. Many will get full credit. A few may even get additional credit.

I hope to have the points awarded by Thursday but don't hold me to that. Anyone contacting me prior to next friday Nov 13th will get half as many points as they should have, hahaha. Not really, but please be patient, there are a lot of posts to go through.

Nov 04, 2009 02:09 AM #280
Rainer
258,739
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

. . . as they waited with baited breath.

"Hey, get OUT of the minnow bucket"  : )

 

Nov 04, 2009 02:15 AM #281
Ambassador
1,709,615
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy there Bob

There sure were many amazing entring, written for this here challenge. I've gotten to where, I look forward to finding one of your fine challenges posted for us. Back when I first joined AR, I stayed way from things like this. Thank you kindly, for helpen me to stop do-en that. 

Baker Home Commercial Properties Inspections and Consulting AR Signature

Nov 04, 2009 01:06 PM #282
Rainmaker
171,007
Diane Osowiecki
Diane O and Friends - Benchmark Realty - Franklin, TN
Greater Nashville Real Estate

Well Bob, better late then never.  Here is my contribution to the Blog to enhance existing relationships with clients and prospects.  I hope I qualify for the 5000 points, still waiting on the 1,000 for the series challenge you gave us when you traveled out to Franklin, TN.  I can't tell you how much we all enjoyed that session.

Nov 05, 2009 01:37 AM #283
Rainmaker
335,096
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA

Bob,

Hey....just wanted to stop and let you know that you were right....it is something I need to be doing and have now begun thanks to this contest and the great ideas....I didn't write a blog...but I learned a great deal.  Thanks for the great contest...I am still a winner!!!  ;)

Nov 05, 2009 12:02 PM #284
Ambassador
1,090,784
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Whoa.....you got a lot on your plate buddy :)

Nov 09, 2009 02:48 AM #285
Ambassador
4,009,890
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Bob - well I was sure I provided the link before I went on vacation Nov 1 but didn't see it when I checked. The post was done in time but if a problem not providing the link, no worries. But here is is just in case. :)

This was a great inspiration, BTW, and fun to see what other folks are doing...a terrific learning experience for everyone.

Using My Blog to Enhance Existing Relationships

Jeff

Nov 09, 2009 09:57 AM #286
Rainmaker
1,047,734
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Thanks for the extra points Bob, I enjoyed posting to your contest...what's next ?

Cheers, have a great day!

Nov 12, 2009 09:04 AM #287
Rainmaker
261,326
David Monsour
Keller Williams Keystone Realty - Gettysburg, PA
ABR - www.realty-insights.com

Thanks for the extra points here also.  I didn't even realize there was a contest, so I must have done something right. 

Nov 12, 2009 09:43 AM #288
Ambassador
1,155,077
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Thank you Bob!

I look forward to the next contest.

All the best to you!

Nov 12, 2009 09:46 AM #289
Rainmaker
125,450
R. Greg Osmond
Sutton Group-Capital Realty Ltd. - St Johns, NL
MBA, Red Maple Realty

Nice to receive the bump in points Bob!  Thanks.  Now I have to bookmark this blog and keep working through the entries.  I have read many of them and there sure were some excellent ones.  

Nov 12, 2009 09:47 AM #290
Rainmaker
597,934
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Bob.. Thank you for the extra points.  I enjoyed doing this challenge, just wish I wasn't as sick.. could have probably pulled in more links for you to review. 

Looking forward to the next challenge... in *better* health.

valerie osterhoudt

Nov 12, 2009 10:19 AM #291
Ambassador
686,583
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

OK, I think I got everyone. If I missed you, please email me.

A little insight to how I awarded points. Like I said in the post, not everyone would get 5000 points. I knew the massive number of points would entice a few people to throw something together, which is fine. Everyone got something. I think 2000 was the least anyone got.

I went through and read every post first before I awarded any points. I wanted to get a sense of what an exceptional post looked like so as I awarded points I would have something to gauge it against. I was also looking for fresh new ideas. Fresh ideas were given extra weight. As was this line from my post: "The key word is 'detailing'....we want examples, a play by play of how you utilize your library of content"

Many of you put the ideas out there but didn't detail exactly how to do it. If you send out a newsletter, what newsletter service do you use? If you print stuff up to send out, what print service are you using? The idea was that someone could read the blog and follow it step for step to replicate what you actually do.

At any rate, there were some amazing posts and pretty much every post is worthy of reading if you need ideas of how to utilize your library of content to enhance relationships with your existing clients.

Given the time, I may try to go back and compile the top ten posts. I wouldn't hold your breath for it, but maybe God will make 28 hours in a day and I'll have time tomorrow. You know what, I can do it. Maybe I'll give myself 5000 points for doing that and get closer to 100K :-)

(or maybe one of you compiles the best posts and I'll give you a handsome reward........you never can tell)

Nov 12, 2009 10:25 AM #292
Rainer
232,295
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Bob-  Thanks for the points!  We wrote ours while on vacation in Puerto Rico with an unsecured wireless connection from a nearby Sheraton.  We were petrified that it would go out on us before we could finish! The battery ran down and we had to dash back to the ship to charge the laptop, then finish the post from an upper deck - on a different connection before we sailed our of port! It was great to challenge ourselves AND EVEN BETTER that we can read the posts of so many AR friends and find out what people with more experience are doing to "syndicate" to their clients and customers. Thanks again for providing extra fun in the forum.  --Sara

Nov 12, 2009 10:40 AM #293
Rainmaker
284,584
Kathryn Gorham
Green Key Realty - Emerald Isle, NC
Emerald Isle NC Crystal Coast

Bob, Thanks for the points and the challenge ... the posts are great content and full of potential ideas from all. Can't wait to go by the ActiveRain booth (or shared booth) at the NAR Expo on Saturday here in San Diego. I'll blog about it.

Nov 12, 2009 01:58 PM #294
Rainer
205,587
Sylvie Conde
Sutton Group-Associates Realty Inc., Brokerage - Toronto, ON
Broker, Toronto Real Estate

Bob, thank you for the points.  It was good to actually stop and think about what we've been doing, and how we can improve on it.  It also gave us an opportunity to see what other people have been doing and how great some people are.  Thanks again.

 

Nov 13, 2009 04:33 AM #295
Ambassador
3,013,442
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

You were the inspiration for yet another one of my posts

Active Rain Works...My Challenge - Can We Prove It?  

Nov 23, 2009 11:56 PM #296
Rainmaker
820,143
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging that Sells Portland Homes"

Thanks Bob for reading all these posts and for rewarding the bonus points.  That was a fun exercise!

Nov 25, 2009 10:22 AM #297
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