"Perception vs. Reality" - Blog Tips for Rain Drips

Real Estate Agent with Fathom Realty West Sound WA State 52404

Perception Versus Reality

I remember when I first began my career in real estate back in Lawrence, Kansas.perception-versus-reality

(Rockchalk, Jayhawk, GO KU!)

I was affiliated with Realty Executives/Hedges Real Estate, a franchise owned by Bryan and Laura Hedges, great friends and even better brokers. I had a wonderful experience there and it served as a solid foundation for the years ahead.

Follow the Leader

When you're a new agent, you seem to spend an inordinate amount of time observing what everyone else is doing. Right, wrong, or indifferent, we real estate folks have the habit of playing 'Follow-The-Leader' and simply mimick the behaviors and practices of those who have gone on before us. And many times, we make the mistake of trying to be something we're not.

Smoke & Mirrors

There was this agent in another office across town who appeared to be very successful, or at least, created that perception through her promotional advertising. She used glamor shots that would rival the air-brushed photos in Cover Girl. She took out ad space at the local theater, and before the previews would run, the audience would have the privilege of viewing her glorious visage plastered across the big screen.

Weird thing was, when I finally had the opportunity of meeting this agent in person, she actually bore very little resemblance to the image she had created and promoted. I remember feeling disappointed and slightly deceived. I learned then that perception can be reality, until such a time as reality contradicts perception.

Monkey See, Monkey Do

And so it is with blogging. When we first enter the social media fray, we lurk around conversations. As we feel braver, we add a comment or two to various threads. We spend time observing what others are doing - what they're writing about, how they convey themselves, how they format their blog, etc.. We then attempt to mirror the efforts and style of those who are seemingly successful. But eventually, we make the painful discovery that we're trying to be something or someone we're not.blog-tips-for-rain-drips

Finding Your Voice

For beginning bloggers, it's usually referred to as 'finding your voice.' It's the journey that most of us are familiar with, a road we've traveled before. I call it the "3 P's of Conversational Blogging" - Personality, Perspective, and Passion. It's the process where you learn to comfortably communicate a sense of who and what you are through your writing. It's where the essence of what makes you different and unique is revealed in your blog posts.

Being Comfortable in Your Own Skin

And therein lies the real beauty and effectiveness of blogging as it relates to our real estate business. Do our clients and potential clients want hardcore real estate information? You bet! Do they want market conditions and statistics? Absolutely! Are they interested in currently available listings? Of course! But additionally, they want to know our convictions, our ethics, what distinguishes and sets us apart from the masses of other agents out there.

And they also want to know the 'real' you, the genuine you, the 'authentic' you.

When you are fortunate to finally meet-up with clients you've attracted through your blog, will they recognize you? Will your profile picture match-up accurately with what you look like today? When you speak to them, will your words and style be identical to what they've come to know about you through your blog? Or will they feel disappointed and deceived?

For more "Blog Tips for Rain Drips" go to the archive HERE.

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

I agree with all the above.

Patricia/Seacoast NH

Oct 23, 2009 01:19 PM #25
Jean Richer
Keller Williams Realty Inc. - Orléans, ON
No Gimmicks, No Nonsense, only Straight Talk

I agree, your blog should represent who you are. Great post!

Jean Richer
Ottawa, ON

Oct 23, 2009 01:43 PM #26
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Good thing I was comfortable in my own skin when I became a member here....boy did I jump in heart, soul and head first lol

Your blog tips I look forward to.... and newer members surely learn a lot.

Now....how ya doing?

Oct 23, 2009 02:33 PM #27
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I find that being myself is WAY easier than trying to be everything to everyone. 

Oct 23, 2009 02:40 PM #28
Steve Shatsky
Dallas, TX

Hi Rich... you always have a way of blogging about topics I am thinking about.  This was a good one.  It's a topic that I have touched on in several ways in previous posts, but never as comprehensively and concisely as you do here. 

Authenticity is underrated.  When I meet someone and feel misled about who they are or what they look like from the blog or website, I am always wondering what else may be misrepresented down the road.

Oct 23, 2009 03:33 PM #29
William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hi Rich, This post was fabulous and just shows what a remarkable writer and true community builder you have been throughtout and remain so. Thanks for sharing this perspective of Blog Tips for the Rain Drips. Loved it and always enjoy reading your blog posts. Loved this very much Rich!

Oct 23, 2009 03:41 PM #30
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Hey, Rich!  I love this.  It took me back to when I was a little baby blogger, reading this posts of the 25k or so members here and thinking that I would never have the courage to do what they were doing.  But, little by little, we do find our voices.  I may not be singing the same tune as you are, but the consumers who call me like what they hear.  You've been a great guide here for me and so many others.  Thanks for continuing to share so freely!

Oct 23, 2009 04:26 PM #31
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Developing your own voice and being genuine seem like two important things in business as well as blogging.

Oct 23, 2009 04:44 PM #32
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

Hi Rich -- I love that crab!  Just being yourself -- it so key and you are on the mark.  Now, if I could just do that! LOL

Oct 23, 2009 04:49 PM #33
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Ahh. "Being comfortable in your own skin". That explains a lot, about many of the blog posts I read. Some people seem to never gain the confidence needed to become truly successful bloggers.

Oct 23, 2009 04:57 PM #34
R.E. Renée Hoover, Salesperson
Century 21 Geba Realty, Milford, PA; Licensed in PA & NYS - Milford, PA
Poconos, Pike, Wayne, Monroe Counties, PA; PA/NYS

Very nicely written perspective, and points well taken.  I find that my clients are just looking for someone genuine to work with, and who they can feel comfortable around.  Building a perception that is dishonest certainly contradicts selling oneself as trustworthy.  Thank you for a great blog post.

Oct 23, 2009 11:39 PM #35
Joyce Thomas
The Thomas Group Brokered by eXp Realty - San Tan Valley, AZ
Your Home Sold Guaranteed!

Great post!!

Oct 24, 2009 02:42 AM #36
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Rich!  Excellent advice--you know, the BEST thing that I've encountered with the blogging is when my clients (or soon-to-be-clients!) phone me and we meet, they already trust me and we magically get along beautifully!  I think being out there, front and center, for all to see the REAL you is crucial in our business--especially now with the internet exposure being such a large part of our business.

Have a wondeful weekend...

Oct 24, 2009 10:48 AM #37
Verlyn Steward
Vision Realty Partners LLC - Mount Juliet, TN
Real Estate Answer Man


Good stuff! Keepin' it real.  I try to be myself, heaven knows that no one else wants to be me!


Oct 24, 2009 03:35 PM #38
Seattle, WA

Rich, I love this post! Finding your voice can be harder than it seems-- how much of yourself you bring into blogging, and which perspective... It can be scary... risky... There's the risk of being marginalized to first impressions, without readers having the opportunity to interact with the real you..

Oct 25, 2009 05:28 PM #39
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Sara:  Thank you ever so much for reading my article and commenting. You're absolutely right. It can be very daunting and downright scary for some. Especially if we're not used to being open or transparent in our dealings with clients. Some people segment their business lives from their personal lives. I usually suggest that people write the way they talk. Imagine sitting down in a relaxed comfortable environment, sharing a cup of coffee with your favorite client, and giving them counsel or information on the market. Write your blog posts with the same relaxed, yet qualified vantage. Say 'Hi!' to Jon for me. I miss him...

Oct 25, 2009 06:33 PM #40
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Rich there is no doubt that people can gain an appreciation for the type of person you are through blogging before they ever meet you. Nice work with your article.

Oct 27, 2009 12:02 AM #41
Lynn Michaels
Weichert, Realtors- Marlboro & Manalapan, NJ - Marlboro, NJ
Marlboro-Manalapan Real Estate

Hi Rich, your comment to Sara gave me a great perspective on how to approach writing a post, so I'll repeat it here:

 "Some people segment their business lives from their personal lives. I usually suggest that people write the way they talk. Imagine sitting down in a relaxed comfortable environment, sharing a cup of coffee with your favorite client, and giving them counsel or information on the market."

Thanks for the helpful insight!

Oct 27, 2009 08:36 AM #42
Kathryn Gorham
Green Key Realty - Emerald Isle, NC
Emerald Isle NC Crystal Coast

Rich, I liked the Personality Perspective and Passion. It is so easy to tell when someone is passionate about something is like the are on auto pilot and what they have to say flows fluidly. I was a bit like Sara in her comment - sometimes just not know where to begin sharing yourself with the world. You response on sitting and chatting is good. Sometimes I am surprised at who does read my posts. They were not always the audience I was "chatting" with in my head when I wrote it.

Oct 27, 2009 12:23 PM #43
Sham Pathania
Zolo Realty, Brokerage - Toronto, ON

Great post. Blogs can be the true replica of someines personality.

Nov 02, 2009 02:02 PM #44
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