BLOG content IDEAS that will inspire you and your readers...

Services for Real Estate Pros with Malfi Marketing Solutions ~ for real estate professionals

When I think of a BLOG I associate it with the word IDEA.

Your BLOG ~ inspired by lots of IDEAS

Information - your blog content, an online journal of information, content that fulfills your subsribers and potential client's needs.

Dedication - to blogging, your real estate business, to clients, and to your subscribers.

Evolution - Real Estate and blogging are constantly evolving.

Association - being on a network like AR we are able to connect and associate with link minded professionals as well as extend our reach with social media sites with people we may have never met otherwise.


Isn't it funny how we seem to just stumble upon some of our best blogging ideas when we least expect to and from where we least expect them to come.  Perhaps you found yourself in the store and overhead a conversation, or ran into an old friend or saw something that just made you think - this would be a great blog!  Time and time again great ideas come to us as little unexpected gifts and they are created into blogs simply because we are open to them

Sometimes you mind find yourself sitting down to write a blog post and wondering what you should write.  Creating new content can at times be a daunting task.

 Tips for creating your next blogTips to ignite your creative spark & create some great content for your readers:

Get moving - physical activity - walking, exercising, just moving around gets us thinking.  Sometimes our subconscious is just blocked.  Try it and see what it can do for you.

Input - read a book, watch a show or movie, have a conversation with a friend - before you know it you'll be back at your computer constructing that great blog.Sometimes a comment becomes a blog

Review your previous blogs - sometimes you will realize you can expand on a point made in a previous blog that becomes a blog all on its own.  Maybe a comment was left by a reader that is a blog just waiting to be created.  Maybe you've stumbled across some of the blogs you've subscribed to and an idea comes from reading that post - perhaps another point of view or again from the comments left on that blog.

Step away - sometimes sitting there in front of the screen hoping an idea will come to us will actually work the opposite way.  Step away, change your environment and get some new perspective (if it's late - some sleep) - repeat the above tasks and be open to your surroundings - your visit to the store, a drive in the car and even a conversation with your kids may be what sparks those creative juices and gives you your next great idea.

Google Alerts - Set up alerts for key phrases dealing with topics you want to discuss in your blog - marketing, real estate, your community.  See this post from Jeremy Blanton on how to setup this alert and the great benefits that can be yours.


RSS Reader - Organize your favorite bloggers, both in and out of real estate, for more inspiration.  That inspiration can come from the bloggers content or even comments left by other bloggers and readers.  Sometimes a simple word in the content will be your inspiration.

A simple word can be your inspiration

Tip Lists - "Way you can..." or "Secrets to..."  Think like writers of a magazine who use these types of articles to create interest in their articles.

Social Media Sites - Twitter, Facebook & LinkedIn - Watch the boards - see different topics that are being discussed, links shared, questions asked, and perhaps you'll come across a story or comment that you feel needs further discussion on your blog. 

Services - What services do you offer and what's unique about how you provide those services.  Real estate is different in each market and clients need different things - find a way to share what you can do in a less salesy but more informative way.

Answer a question - Answer questions that come from clients and colleagues.

In my next blog I will show you a great way to add a tool to your blog that will allow you to engage and interact with your readers to encourage questions and address them by answering them on your blog.

For now you can take questions given to you via email or various sites you belong to such as Trulia or Linked in, or in conversations you've had with clients and address them in your blog.


Comment on statistics - Maybe you've read an article that provided some statistics and here's your opportunity to address your thoughts, break it down into an easy to understand language that has meaning for consumers.

Reading a book? - why not do a review and share what you feel your readers can gain from reading this book.

Success Stories - We all have clients that we have worked with that had something great (or even not so great) happen - why not share their story.  This kind of story can be a great example for providing advice on how to handle a similar situation for your colleagues and potential clients.


I hope this post has given you some IDEAS on how to use your blog, how you can get inspired and areas where you can focus your content to provide what your subscribers and potential clients need.


Where does your inspiration come from?

  What were you doing when your last great blog idea came to you?


Other posts on this topic for further reading/ideas:

Finding Blog Topics

Mistakes you might be making on your blog


Posted by

If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing ~ Copyright 2011




Lets Connect and Stay Connected:

Anne Marie Malfi on Facebook  Anne Marie Malfi on LinkedIn  Anne Marie Malfi on Twitter  Subscribe to Anne Marie Malfi's Blog Annr Marie Malfi on Google +


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Heather Fitzgerald 11/14/2009 01:27 AM
  2. Ryan Shaughnessy 04/20/2010 03:31 AM
ActiveRain Community
Pennsylvania Bucks County
The Art Of Marketing You
Rainmaking - Internet Marketing Strategies
Building Your Niche
Dedicated Bloggers
Diary of a Realtor
blog ideas
social media networking
malfi marketing solutions
extending your reach
developing your niche

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Chris Faircloth
Realty Executives - Virginia Beach, VA

Anne Marie, thank you for the post. I'm a newbie by blogging standards and have been looking for ideas and input. I read all the time and book reviews and ideas is a great idea. Thanks for sharing!

Nov 10, 2009 01:06 AM #1
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Anne Marie:

Good "idea"s.  It helps to have a sense of humor so that when something ordinary happens, you find odd-ball humor in it.  When you point it out, others appreciate you sharing it.


Nov 10, 2009 01:20 AM #2
Jason Simonson
Menomonie, WI
Realty Executives - Menomonie WI

Thank You. This helps a bunch. I was running kinda low on ideas.


Nov 10, 2009 01:36 AM #4
Kryste Adams
RE/MAX Key Properties - Luxury Homes, Golf Course Homes - Bend, OR
Bend, Oregon Real Estate

Great post....filled with a lot of ideas. I am also new to blogging and frequently find it's the ideas that are the hardest part.  Thanks for sharing.

Nov 10, 2009 01:40 AM #5
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Anne Marie...I love your post, it's great timing for me. My problem is many times I have a great ideas and need to be at my Computer, or I soon forget about them or have a hard time getting the idea to print. Todd Clarke records his post idea on his voice recorder while away from his office etc then converts it to print for posting to AR...I thought about this, but just another Learning Curve and time to learn how to do the Voice to text conversation. He has to have a system to stay ahead, so he can post his ten posts a week

Cheers, thanks for your ideas, have a great week!

PS: This Post Should be a Feature :O))

Nov 10, 2009 01:50 AM #6
Larry Gray
Real Estate Consultant - Lakeland, FL

Thanks for the ideas.  Good topics are sometimes hard to come by and I don't want to blog just to blog.

Nov 10, 2009 02:43 AM #7
Jane Peters
Home Jane Realty - Los Angeles, CA
Connecting you to the L.A. real estate market

As usual, very valuable post, Anne Marie.  Another post I am flagging for feature.

Nov 10, 2009 03:04 AM #8
Jill Schmidt
Aurora, CO

Very good ideas.  Thanks for your thoughts and for igniting mine!

Nov 10, 2009 03:06 AM #9
Laurie Logan
Keller Williams Realty, Inc., Broker Associate - Madison, WI
South Central WI Real Estate

Anne Marie,

Thank you for the Inspirational Post.  Get the Focus on the Reader, Think about What They Want.

Nov 10, 2009 03:12 AM #10
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Chris - thank you for stopping by to read and comment and so happy I could provide some other ideas for you.

Mike - So true my friend - sometimes those provide a lift in our day don't they?

Jason - so happy I could help out.  Happy Blogging!

Kryste - well I am so happy I could help you out.

Fred - aww thanks my friend.  Yes, it sounds like Todd has quite the system and I'm sure you'll find one that works for you too.

Larry - I'm with you - I won't put out a blog unless I feel it has some value for my readers - otherwise I would be blogging nonsense and many I feel would not see the value of following me. Happy I could help spark some ideas for you.

Jane - my faithful subscriber, commenter and supporter - thank you for your confidence in my writing and for always making me smile.  So happy this post was of value to you.

Jill - thank you and so happy I could get things ignited.

Laurie - you're so welcome - the focus should always be about the reader - fulfilling their needs.

Nov 11, 2009 08:31 AM #11
Christianne O'Malley
RE/MAX Realty Affiliates - Reno, NV
Exceptional Service - Delivering Results in Reno!

This is a great post. I am goin to click through the link to Jeremy's email for the Google alerts. I hadn't thought of that but it's a great idea.

Nov 13, 2009 04:57 AM #12
Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate
Realtor / Owner - RE/MAX Access - Philadelphia, PA

Anne Marie - Fantastic post as usual !!  You are right, the best ideas come when you do not really expect it.  It is super to have that awareness when going though all of the items you mentioned above.  And you have some great "ideas" for all of us to keep our blog juices flowing !  ~ Chris

Nov 15, 2009 10:06 AM #13
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I think the best thing to do when stuck for an idea is to read something... it can be almost anything.  Read about non-real estate subjects and think about how the lessons or experiences could be applied to real estate...  If all else fails, write a political post. 

Nov 15, 2009 10:19 AM #14
Celeste Chism - Serving You in Crossville, Fairfield Glade, Lake Tansi & Cumberland Cove
RE/MAX Premier Choice - Crossville, TN
Serving You is My Top Priority

Thanks for your post. I used to live near you, how is everything in PA? My family is still there but I don't get to visit often. I will subscribe to your blog and I look forward to readin more of your articles. Thanks again ~ great job.

Jan 19, 2010 03:20 AM #15
Ann Hayden
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Chesterfield, MO

Anne Maria,

Awesome ideas!  There are opportunities for posts all around us. 

Thank you,

Ann Hayden in foggy Wildwood, MO

Jan 20, 2010 12:46 AM #16
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Christianne - thank you and yes, setup those google alerts - every company needs one to keep track of the mentions of their company and topics important to your business and area.

Chris - thank you :)  So true and I know you and Stephanie always have your eyes open whether it's reading, looking and observing - evident from your blog posts and comments. 

Lane - I'm with you my friend and actually I do exactly that - great minds??? LOL  Thanks for sharing your formula for success.

Choice - Well hello and everything in PA is great - cold has come, some snow but it's all manageable. Love having your join my subscribers and look forward to getting to know you more.

Ann - thank you! and you have that right - as Lane pointed out often times you can read something totally not related to real estate and before you know it you have a post- I did one on exercise that was very nicely received by my readers.  Thanks for stopping by to comment.

Jan 20, 2010 11:04 PM #17
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Anne Marie Malf

Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
Ask me a question
Spam prevention

Additional Information