How to Re-purpose Your Real Estate Blog's Content To Grow Your Email List in 5 Simple Steps

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

How to Re-purpose Your Real Estate Blog's Content To Grow Your Email List in 5 Simple Steps

If you are blogging 3-5 times/week as part of your marketing strategy you should use your published original blog content to your advantage.  Re-purposing the content from your published blog posts allows you an additional vehicle to brand your business and promote your services online. 

One easy way to re-purpose your content is to to create an ezine from the content contained in your published blog posts.  An Ezine is similar to a newsletter and is published in a PDF format which makes it easy for your readers to access, save, refer to, and share your content and information. 

Ezines are an easy way for you to distribute your content and to grow your contact database.

Here are 5 Simple Steps to re-purpose your real estate blog's content to grow your email list

Re-Purpose your Real Estate Blog Content and grow your email list



1.  Decide Which Real Estate Blog Posts You Will Use as Content for your Real Estate Ezine

Before you create your ezine you will need to decide which of your real estate blog posts you will be using to create the publication. 

Here are some recommendations of topics for your Real Estate Ezine:
  • Real Estate Market Reports- You could take 3 months worth of real estate market reports and create a quarterly ezine.
  • Home Maintenance and Repair- You could group by seasonal repairs/improvements or by type of repair/improvement (e.g. kitchen, living room, outdoor landscape)
  • Home buyer checklists
  • Home Seller checklists
  • Short sales 101
  • First time home buyer information
  • Relocation information
  • Any of your real estate blog posts that you have in a series
Once you have decided which blog posts you will use in your ezine, list the names of the blog posts on a document ( I use Google Docs) and the order in which you want them to appear in the Ezine.


2.  Create your Real Estate Ezine

Go to Zinepal.com and take 2 minutes
to fill out a form and create an account.  It's free.   Once you have an account an Zinepal you will log in and start creating your ezine.  The first step is to enter the url of your blog or your blog's rss feed.  Once you have done this the zinepal.com application will pull a list of your blog posts.  You simply check the ones you want included in your ezine and zinepal.com will add them to a dashboard for you. 

Create Your Ezine


Check to make sure that you have the right blog posts for your Ezine in your dashboard and click the customize and create my ezine button. 



3.  Edit your Real Estate Ezine


Once you are in the Ezine Editor it will ask you to:
  • Enter your keywords and an introduction for your ezine.
  • Choose your logo for the header of the ezine, font type and font size.
  • Upload an image for advertising on your ezine (I'll discuss this later).
  • Save your ezine as a template for future ezines.

Edit Your Real Estate EZine

Editing your Ezine will take you about 5-10 minutes maximum.  Once you are done you can preview your real estate ezine or hit create to publish and save your ezine.



4.  Your ROI Is Dependent On How You Market your Real Estate Ezine


You will get a PDF copy of your ezine which you can download onto your computer and save in your documents.  You will also receive a profile page on zinepal.com that will become a library for your Ezines.  You can choose to keep this ezine profile page public or private.  If you allow your profile page to be public visitors can subscribe by RSS to your ezine feed.

The ROI is in the strategy and execution of marketing your real estate ezine


Here is how I recommend you market your Real Estate Ezines:
  • Decide which ezines you are willing to give away without requiring Internet visitors to fill out a form and which ezines you require visitors to fill out a form before allowing them to download.
  • Take your private ezines and upload them to a document storage and collaboration website and set them as private. 
  • Create a simple form for Internet Visitors to fill out before they can access your private real estate ezines. 
  • Embed this form on your website, email, blog, social networks and other places online where your advertise your real estate services online.  After they complete the form it will take them to the URL where your private ezine(s) are located for them to download.
  • Expose your public ezines by leaving them public on your profile on a document storage and collaboration website.  This will allow visitors to download and share your ezines by email, facebook, twitter, Digg and more.  It will also allow the search engines to index your profile page thereby increasing the visibility of these public documents.
  • Use the RSS feed you are given from zinepal.com and embed it on your blog or website.  Even though you may leave some of your ezines public, you can still use the RSS feed to gain subscribers and grow your email list).



5.  Take the Marketing of your Real Estate Ezine to the Next Level

The simple repurposing of content
from your real estate blog into real estate ezines can provide a wealth of viral branding avenues for you to explore and create new business opportunities.  Taking the marketing of your ezine to the next level means marketing your ezine in both offline and online venues.


Go viral with your real estate ezine

Here's how you can take the marketing of your real estate ezine to the next level:
  • Use the advertising space when you are creating your ezine to promote your business, another real estate vendor or local business (possible paid opportunity- add disclaimer), an upcoming home buyer's seminar you are giving, or a charity you support.
  • Advertise your ezine in newsletters you send to your farm or in expired postcard and letter campaigns.
  • Offer your ezines as printed publications in local businesses that you network and partner with and/or on their websites.
  • Contact your local library if your ezines are of educational value on local or newsworthy issues and offer to allow them to be distributed in printed format and/or electronic format on their website.
  • Submit your ezines to ezine directories.

Pull and push your content heavy ezine for the maximum ROI.

It's up to you to take action now that you know how to repurpose your real estate blog's content to grow your email list in 5 simple steps.

 
A Roadmap Blogging Real Estate Professionals 23-Oct-2009

Crush the box.  Somebody's gonna do it and it should be you.

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Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. David John Medendorp 10/23/2009 03:29 PM
  2. Kathleen Lordbock 10/24/2009 03:00 AM
  3. Cheryl Ritchie 10/24/2009 03:09 AM
  4. Trent Dyrsmid 10/25/2009 12:48 PM
  5. John Occhi 10/27/2009 05:38 AM
  6. Scot Draper 12/01/2010 01:45 PM
Topic:
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Show All Comments
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kathryn- I'm happy that this came at a timely point in your marketing for you.  Awesome.

Todd- My to do list grows as well, but you just tick it off one at a time.

Connie- You will find this is not over your head one bit:)

Oct 25, 2009 03:19 PM #89
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Shewmake and Associates- Thank you so much for your kind words.

Erica- Excellent I am sure you will find it easy when you do it.

Daniel- It's great to be able to read all the information in the blogosphere and have so many sources of education literally at your fingertips.

Damon- Thanks for reading and happy to share.

Oct 25, 2009 03:21 PM #90
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Tigard- Well then I am happy to bring something new to you and thanks for reading.

Mike- As you sift through your posts and you write your blog posts if you develop them around the idea that they are your central content hub you will find you spend the time on your posts and the repurposing comes naturally.

Christine- Well then excellent...happy to be the how to.

Jirius- Thank you I am happy for you to have a resource present or future for this task.

Oct 25, 2009 03:24 PM #91
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Cindy- Excellent have fun with your ezine making.

Gary- Glad to hear and also thank you for your readership.  I appreciate it.

Oct 25, 2009 03:25 PM #92
Rainer
232,345
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Rebecca-  I did this and it was set up in 5 minutes.  The import feature was a dream, but unfortunatelyly didn't pick up my graphics form the AR blogs.  At least I have enough posts to make the newsletter.  I'm hoping to get it out tomorrow.  Thank again.  It's a big task to put together such extensive instructions!  --Sara

Oct 25, 2009 05:26 PM #93
Rainer
117,698
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

I have to re-read this one again. Good info. What benefit/results have you really seen from all of this? I know you give the steps and they seem easy but a little time consuming. I'm not sure I can blog and do this. Will need to give time to really check it out. thanks much for the ideas.

Oct 26, 2009 04:13 AM #94
Rainmaker
1,632,648
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I guess I will check it out though a little hesitant on signing up for something new and then have it not do what I intended. Thanks for the info, I'll give it a go.

Oct 26, 2009 07:12 AM #95
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sara- Thank you for your kind words.  I wonder if maybe it is how you are adding your photos to your blog here on ActiveRain that is making the difference as to the Ezine software not pulling the photos onto your newsletter.  I am not sure, kind of guessing off the top of my head but that might be the reason why, meaning, whether you add your photos to your blog posts by adding the link or by uploading the photo.

 

 

Oct 26, 2009 09:36 AM #96
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Bev and Bob and Lynn- The results will come as a result of how thoroughly you intend to market this, it's not maintenance free, in other words:)  The creation of the ezine is fast and easy, it is the marketing of it that is more labor intensive (like any other content based marketing efforts online) and that is why I did also include some methods for marketing the ezines in this blog post.

Oct 26, 2009 09:38 AM #97
Rainer
196,865
Judy Kincaid
Tampa, FL

Rebecca -- I have wanted to trying creating ezines but didn't know where to start.  Thanks for explaining it so thoroughly.  I can't wait to get started.

Oct 26, 2009 04:29 PM #98
Rainer
214,255
Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

Rebecca, this is a great post. I never thought about doing an ezine! Ironically, they've been around a long time. I need an assistant to keep up with all of this! ;-)

Oct 27, 2009 02:57 AM #99
Rainmaker
588,565
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

HI Rebecca - Thanks for sharing this information.  I have done enewsletters but they are a lot of work.  To have a website that helps to put it together will really make it a lot easier.

Oct 27, 2009 07:03 AM #100
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Judy- I am so excited that this has proven to be a resource for you.  You'll have to share your ezine once you're done with it:)

Anthony- A marketing assistant is a good idea for those who are really focused on giving the zing into their marketing efforts:)

Susan- This tool is completely awesome and simple, you will love it.

Oct 27, 2009 12:21 PM #101
Rainmaker
199,795
Mark Velasco
Sharpstone Commercial - Whittier, CA
Top Producing COMMERCIAL Team 30+ years experience

This is a great idea Rebecca. I have book marked this page so that I can work on this in December. Thank you.

Oct 27, 2009 02:13 PM #102
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Mark- December seems like a great time to do this.  I am glad this will be a resource for you:)

Oct 28, 2009 02:05 AM #103
Rainer
103,206
Linda Ferrara
Coldwell Banker Enchantment Realty - Silver City, NM

I'm going to do this first thing tomorrow - -thanks!

Nov 02, 2009 07:38 AM #104
Rainer
61,583
Richard Green
U.S. Cybertek, Inc. - Houston, MO

We've created a monthly ezine and provided all of the articles for you.  We've set it up so it's branded to you, and you can easily import all of your contacts into your client dashboard.  Your branded Welcome Home Active eZine is delivered monthly via email.  For more details visit:  http://promo.uscybertek.com/preview.  Oh yeah... did I mention it's FREE?

Nov 24, 2009 10:56 AM #105
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Linda- Hope you were able to get this done

Jan 05, 2010 02:11 AM #106
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Rainmaker
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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