Thought I'd share a few sources for real estate leads that some of you may not have considered:
Builders
Consider this... think of the custom home builders in your area that build the $400k and up custom homes (Midwest pricing). Most of the buyers in this market are existing homeowners that are upgrading from an existing home. Build times on a custom home can vary from 6 months - 2 years, so when a customer enters a contract with a builder, many haven't even considered putting their homes on the market yet. Many of these buyers will not have representation when they enter contract-- so you missed there. How can you capture their upcoming listing? Get to know the loan officer that works for the builder-- they can be an excellent referral source for you. That loan officer knows whether the buyer has representation, and whether they have a house to sell... it's in his/her best business to get the buyer established with a good realtor to make sure the house sells prior to the new home being complete. The loan officer will also be able to identify FSBO customers who are getting 'too-close-for-comfort' to their close date and haven't sold their home...
Local Banks
Bank based loan officers prequalify walk-in and existing bank customers before they start to look for a home. Part of the prequalification process is to inquire whether they are working with a realtor or not. Many bank LOs don't have time or need to go out and beat on realtor's doors (although their sales managers would like them to). Don't be afraid to contact them and find out whether they have a solid referral partnership set up for the leads that walk in their door.
Hope this helps!
Go Bucks!
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