How to Expand Your Butt, and Your Circle of Influence, with Your Outside Blog

By
Real Estate Agent with Coldwell Banker M.M. Parrish Realtors BK3216615

 

Posting an outside blog on Active Rain helps build Google Juice....but you can do even more with it to build your business.

 

Seven ways I use my outside blog to enhance existing relationships and (hopefully) cultivate new ones:Building relationships with my outside blog

 

  1. In my monthly e-newsletter, I try to post at least one link to a recent blog post I have written that ties in to the theme of the newsletter.  For instance, if I am talking about Haile Plantation (one of my target markets), I link to my most recent blog post on Haile Plantation homes sold.
  2. I have hooked up my outside blog to TypePad in LinkedIn.  When it's working (which, apparently, it's not right now so I'll need to log some  butt-expanding hours figuring out how to troubleshoot the link), every time I post to my Outside Blog, it automatically appears on my LinkedIn account, which is accessible for all of my network connections to view.  This keeps me top-of-mind with people in my market, and also helps to remind my connections who aren't in my market that I work in real estate.....who knows...maybe one day they'll need to refer business to me. :)
  3. I've included printouts of my market reports in my listing packets, and talk about them in my listing presentations to give sellers a concrete, and very local and immediate, view of what is selling....and for how much....in their marketplace.  Including these blog printouts also gives me a chance to mention my ActiveRain activity, and what my exposure on ActiveRain and other channels (e.g., trulia) means for them as well (increased listing visibility).
  4. I've provided links to these market reports on Trulia to answer questions posed by potential Gainesville homebuyers looking for up-to-date market information.
  5. I've emailed links to blog posts on specific subjects (e.g. Gainesville short sales) to my contact list to show them I am actively involved in the market and that I am here for them when they need my services.
  6. On my agent website, I have a tab for Market Reports....I have linked to my blog posts on market reports, broken down by area.  Also on my agent website, I have an Out and About tab, where I highlight Things to Do, Places to Go, and Gainesville day trips.  These posts often include slideshows or videos of the area.
  7. I have included a link to my blog postings about listings on my email signature to provide better exposure for my listings and to show email recipients another way that I market their property.

 

Happy blogging!

Posted by

 

 

Coleen DeGroff, MBA - REALTOR

eXp Realty


Moving to Gainesville FL?  Want to learn about Gainesville life?

Check out Haile Plantation Real Estate for neighborhood videos, free Gainesville FL home search, and info on things to see and do in and around Gainesville Florida.

 

BUYING A HOME? SELLING YOUR HOME?

Ten percent of everything I make is donated to the Sebastian Ferrero Foundation so we can build a full-service, state-of-the-art children's hospital for our kids.

 

Ten percent to the Sebastian Ferrero Foundation

 

 

 

 

 

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Show All Comments
Rainer
40,632
Marvelous Mary Novak
REMAX Platinum - Howell, MI
CDPE Sells MI Real Estate

Great ideas!  Especially #6 and 7.

Oct 24, 2009 05:03 AM #1
Rainer
245,405
Michael O'Donnell
Berkshire Hathaway Home Services Arizona Properties - Scottsdale, AZ
GRI, ePRO, Accessible Homes

Coleen

They sound like great ideas for cross-linking different media to maximize exposure and "hits".

Some of us, however, need some specific, step-by-step "how-to-do" instructions for Trulia, linked-in. Any chance you could do some "hand holding" in a future AR blog?

Oct 24, 2009 05:07 AM #2
Rainer
148,117
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hi Mary - Thanks!

 

Hi Michael - Step by step instructions??  Holy mackerel, you are SO freaking me out!  Let me absorb that concept and I'll get back to you. :)  Have you set up accounts on LinkedIn and Trulia yet?  You can set them both up for free....after you do that, let's talk.  :)

Oct 24, 2009 05:32 AM #3
Ambassador
2,610,650
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Hi Coleen, You've done a great job of setting yourself up in the blog-o-sphere and on the Internet. Far more than I believe I have the capabilities to do. As Michael just point out, you were just given an idea for a series on getting connected/linked to be more productive. Why not run with it> Thanks fro sharing.

Oct 24, 2009 05:43 AM #4
Rainer
148,117
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hi Ed - Thanks for the encouragement! I just might do that! :)

Oct 24, 2009 06:16 AM #5
Rainmaker
819,160
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Posting your Real Estate Market Reports blogs on Trulia is a great idea. Home buyers and sellers will get to see what houses are selling for,what type of financing are being used and how long are houses on the market before it is sold. Great post Coleen. Have a great weekend. Great post.

Oct 24, 2009 06:25 AM #6
Rainer
148,117
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hi Lanre - Thanks!  Thanks for stopping by...and you have a good weekend as well! :)

Oct 24, 2009 06:34 AM #7
Rainmaker
342,854
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Coleen ~ Great ideas here! A multi-tasking blog post can't be beat.

Liz

Oct 24, 2009 11:10 AM #8
Rainer
148,117
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Thanks Liz!  I do wish blogging burned more calories, though.  :)

 

Coleen

Oct 24, 2009 11:40 AM #9
Rainer
235,793
Allison Ables
Allison Ables Real Estate - Gainesville, FL
Gainesville Realtor

If only blogging burned more calories... I have gained 10 lbs since moving offices and becoming an AR rainmaker LOL... Nice job on the bonus points post!

Oct 25, 2009 01:05 PM #10
Rainer
148,117
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Thanks Allison!  I hear you on the weight gain thing....maybe that's how people will be able to tell we're active bloggers?  I'm thinking just wearing a carnation in our lapels would be a healthier way to go....   :)

Oct 25, 2009 03:34 PM #11
Ambassador
1,043,231
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Coleen, I want to be honest here, so... I am swiping your idea of having a tab on my website to market reports...

Thanks! You have saved my butt from expanding at least by a millimeter...

Oct 26, 2009 02:16 PM #12
Rainer
148,117
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

You're welcome!  OH, and thanks for the hat-tip on your blog post....you really made me feel special.  :)

Oct 28, 2009 01:30 PM #13
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Rainer
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Coleen DeGroff

Haile Plantation Real Estate - Gainesville FL
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