Old School Open House - Beating the Odds?

Real Estate Agent with Exit Central Realty - Delaware Home Sales

So in an effort to build my client base, I contacted all the Realtors in my office with a listing.  I suggested that I do an open house.  Of the 20ish Realtors who had listings, I got responses from two.  One wanted me to pay for all advertising, give a 25% referral fee for any buyer that walked in the door, and give 25% referral fee if that buyer ever bought a home.  I thought it was all stacked against me.

The second Realtor who contacted me about my offer, said she would pay for the advertising and any buyers would be mine with no referral fee.  I would do my best to sell a house on open house day.

Old SchoolWe advertised via the paper, Internet, lead generaltor, blogs, craigslist, put up signs, and I dropped fliers to all the neighbors and put invitations in the townhome community just down the road.  I even scheduled a lender to be available for anyone looking for financing.

If someone would have told me on a beautiful day there would be only 1 person walk through the door after all the advertising we did,  I would be stunned.  Well, I am still stunned... but in a good way.  That one person... from the neighboring townhome community... is currently filing out the paperwork for a loan application with the lender that I invited.  She wants the home and even came back with her kids to see it.

Doing an Old School open house by inviting the neighbors I may have sold the house.  My broker always says two things:

It Only Takes One

 Something Works and Nothing Doesn't

I can't believe he was right twice...

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Syreeta Saunders
Keller Williams Realty Centre - Randallstown, MD
Keys, MBA - The Keys2Day Team

Way to make it work Matthew - good luck.

Oct 25, 2009 10:21 AM
Sonja Patterson
Keller Williams - BV - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

There you go!! That is awesome, Matthew!  Congratulations!  I say that to my discouraged sellers--"It only takes ONE!"

Oct 25, 2009 10:26 AM
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Good job Matthew! If an agent in my office wanted to work an open house for me, I'd be all for it! I can't be everywhere. I wish a quick close for you!

Oct 25, 2009 10:26 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Good for you.  Open houses are rough.  I hope your buyer qualifies and can close on the home. 


Oct 25, 2009 10:33 AM
Brenda Mullen
RE/MAX Associates - San Antonio, TX
Your San Antonio TX Real Estate Agent!!

Good Job and your Broker is right.  It only takes one.  Wow, the other Realtor really didn't want to help you out at all.  Lots of luck!

Oct 25, 2009 11:23 AM
Carrie-Lynn Macleod
Remo Valente Real Estate (1990) Limited - Windsor, ON

Wow. Great job!  I just blogged about The Pros and Cons of Open Houses.  I am so happy to hear about your success.  So it is true - It only takes one buyer.

Oct 25, 2009 11:27 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

It happens. But I'd still suggest on holding open houses till you get your own listings. It takes only one client to get a business. I usually pick up at least one lead from each open house. I hope, your experience and open houses better:) 

Aug 24, 2016 07:01 AM