How are you using your blog to enhance your existing relationships with clients and prospects?
The most important part of my ActiveRain blog is my Profile Page. Yeah, we all insert some information about ourselves and what we will do for our clients. But what sets my blog apart from others? A while back I decided to make my profile page a ‘one stop shop' for all posts that I had written for the Hawaii Relocations and Real Estate. A Relocation Packet for the consumer.
My Profile page gave the consumer all the information they needed to get started to learn about Hawaii the State, Local Area History, Businesses around my area, Points of Interest. I included basically ALL things Real Estate including market reports, community information and information for buyers and sellers. Of course I couldn't fit all nine hundred + posts I've written on ActiveRain over the years but I did a good job of focusing on my niche area.
‘It's not just about real estate...
it's about the community and making their transition just a little bit easier.'
Hawaii is in the middle of the Pacific Ocean and many of my buyers are Military Relocating to Hawaii and other Hawaii Relocations. I have to rely on my websites and blogs to keep them interested and eventually email or call me.
Updating and Creating: Update, create, update, create. It's a lot of work but hey...it's well worth the results. Old news does not keep a reader engaged. My blog is a continuously moving ad and constantly updating my blog and website with FRESH content will keep me on the first page of Google with many keywords for my niche market. (My Website is my own creation and I can keep it fresh because I don't have to rely on others to do it)
My ActiveRain Outside Blog: My outside blog is a great additional tool (extended from ActiveRain) and all you have to do is subscribe, pick your own domain name, update your theme and add links and so forth. All the rest is transferred over to www.cheesemanhomes.com from my ActiveRain blog when I choose to publish public and consumer posts to my outside blog. I currently have the link to my outside blog in my signature for emails as well.
MY OUTSIDE BLOG IS A NEWSLETTER IN ITSELF!
Connnect to Facebook and Twitter and all my public posts are linked directly in as well.
Creativity and Using My Own Voice: There is nothing better than a reader reading something and they can "feel" the writer in the story. You could be writing a great localism post about the history of your area or real estate related material. If you are ‘talking' at them instead of ‘talking' with them they won't listen. So I write the same way. I write as if I'm walking with them and talking with them.
It's a conversation that is continuously moving with words.
Pictures, Virtual Tours and Video: Pictures that are tastefully inserted into my article or post shows the reader the area I live in and enhances my blog tenfold. I happen to think it's my blog's best trait for visual appeal. I enhance my blog further with video and virtual tours from www.realestateshows.com. Real Estate Shows is my all time favorite for listings, tours around Hawaii and anything I want to use it for...including inserting a show in the PHOTO GALLERY on my website.
Local Area and Business Posts: What better way to engage my readers than showing them I am the local area expert by writing about Hawaii history, sites, businesses and neighborhoods? Real Estate is talking about ALL THINGS REAL ESTATE and if you are your local area expert you show them you have information by writing about everything in your community. www.localism.com is another part of ActiveRain where you can ‘sponsor' your local areas and connect with businesses in your area as well.
Utilizing all the ActiveRain challenges and writing my best industry related posts is the best part of ENHANCING those RELATIONSHIPS. Another recent challenge by Bob Stewart and his 1000 Point Challenge For The Rest Of Our Members.....'The Series' which allowed me to redo my HAWAII HOMES MARKET RELOCATION AND REAL ESTATE INFORMATION ONLINE and currently put the first three parts (links) on my MILITARY/VA Information page of my website.
- Hawaii Military Relocation | YOUR Military Move to Hawaii PART I Loads of information on the bases around the island of Oahu (which is Honolulu County) and getting your pets ready, the diversity of Hawaii, living on an island paradise with little buildable land (therefore, smaller homes) and so forth.
- Hawaii Honolulu Military Relocation -Part II of the Series on YOUR Military Move to Hawaii we discussed options on renting, buying or living on Base Housing and gave you a chart on Honolulu County 2009 BAH so you know what to expect for your Honolulu County Housing Allowance.
- Hawaii Military Relocation| PART III on YOUR Military Move to Hawaii | Hawaii Home Buyers VA Loans Your To Do List in getting ready for your Hawaii Home Buying Process is the next step in being proactive in your Hawaii Military Relocation. Starting your Hawaii VA Loan Process before you even arrive will make the process time shorter once you get into contract.
My efforts have informed many about all aspects of the Real Estate Industry including but not limited to Real Estate Transactions and Information, examples of real estate trials and tribulations, Hawaii Local Area History, Sites, information on relocations across the Pacific, Neighborhoods, City, Points of Interest, Businesses, Entertainment and more.
And all was obtained by communicating my thoughts through....blogging.
Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs, she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents.
Supporting Hawaii Local Businesses!