Admin

A "WOW house vs. a BUT house"

By
Real Estate Agent with Coldwell Banker Residential Brokerage

It seems that I'm on a mission to get sellers to ‘energy' price their homes...meaning, simply, to price their homes correctly...to price "to the market".  

The fact is I AM! I'm committed to help my Seller's SELL their homes...a house that languishes on the market for any reason has a negative effect on the psyche of both the seller and the agent...and as days/months on-market increase, the once positive relationship that existed between the two soon becomes tested and eventually strained. I know...because I've seen it happen all too often!

 High Supply (which we all acknowledge we have ) combined with Less Demand (again, an acknowledge fact) = LOWER PRICES/LESS VALUE.

 The only answer to the current doldrums is to be position correctly IN the market! In the words of a successful colleague (#1 Nancy)...IF THE MARKET IS GOING SOUTH, YOU DON'T WANT TO BE NORTH!!!  When pricing...we want buyers to say..." WOW, this is a really a good deal vs...It's a nice house, BUT it's too much money, or it needs it work. Pricing correctly will help go along way to eliminate the "BUT" response...

Valorie Stover, Realtor for Casta del Sol
Casta del Sol Real Estate / HomeSmart Everygreen Realty - Mission Viejo, CA
Mission Viejo,CA, Active Adult Community!

Alan I hear you LOAD and clear! Just lost a buyer this weekend because the seller thought he knew better and wouldn't go down $5,000. I don't like saying I told you so. Now he wants to lower the price!

Oct 26, 2009 03:30 PM