"I don't need a blog...period!" These are the actual words spoken by one of our clients as she was being informed that, while SEO is great for working her site, social networking was an even better tool with even bigger results. She wasn't buying it. (Notice the "period", just in case we didn't understand how much she meant it.) No matter how many times or how many ways we told her how important social networking is in a Web 2.0 world, she didn't budge. If Google, Microsoft and Yahoo! understand the importance of social networking (as seen with their agreements with Twitter to begin providing status updates in real-time on their search engines), then why can't I make a Realtor® in the Midwest understand that her blog posts are an excellent way to get her name out to hundreds of thousands of potential clients in just a few minutes a day? How many thousands of dollars have been spent in the past with postcard mailings, open houses and those notepads that EVERYONE has lying around with a photo and contact info on them that are only used for scrap paper? Social networking is only a fraction of the cost of these things and takes just minutes a day. It seems that some people get stuck on the "social" part and forget completely that, what it really comes down to is "networking".
"But everyone knows who I am. Why do I need to waste my time with a blog?" Sure, you may be a big star in your neck of the woods. But, why limit yourself to ONLY your neck of the woods? It's called the "World Wide Web", not "Joe Shmoe's Neighborhood". Think about the fact that more and more people are using the internet to purchase a home, whether in their own city, across the country or even internationally. If you only set your sights on the local market, you're short-changing your potential. And a blog is an excellent way to let people from all over the web know that you are the expert in what you do. It opens the door for potential clients to get to know you a bit before they decide if you are the right representative for them. And it only takes a few minutes a day. The same people who say "I don't need a blog...period" are the same ones that will be running to catch up with the rest of the industry when their competitors take all the action from them. Don't let that be you!
Heather Chavez, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!
Comments (21)Subscribe to CommentsComment