A diamond has its brilliance and sparkle because of the facets that have been cut into it.
Add brilliance your real estate business by adding facets to it. A Multi Facetted Marketing Event (MFME) is taking something that you may already be doing on a daily basis within your business, and adding more dimension or facets to it. A facet is added anytime you take your original activity and spin it off allowing you to make more impressions or talk with more people.
This is a concept that I developed some years ago while teaching agents how to effectively market themselves and their listing to the public and I feel that it will allow you to do more business with seemingly less effort.
I realized the power of a MFME the other day when I bought flowers for my wife for our 27th wedding anniversary. I could have just gone down to the store to buy her a bunch of daisies, but, that would have only had 1 real facet, (albeit the most important one....her) more on this later.
So, lets take a look at how not to do it so that we can discuss the contrasts:
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