Using My Blog to Enhance Relationships - A Blog Inspired by Bob "the Builder" Stewart!!!

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Real Estate Agent with Helping people in transition 210155

How am I using my ActiveRain blog to enhance existing relationships? (A blog inspired by Bob "the Builder" Stewart!)

When I created my ActiveRain account way back when the wheel was still square and sliced bread was just a dream, I originally thought AR was just going to be a social networking atmosphere where I could expand my referral base.

But nearly 2 years into my existence here, I’ve come to discover that it’s so much more than that!

 

Ahh, what a long strange trip it's been!

 

There’s so much to learn everyday here in the Rain; and after reading blogs from some of the best in the business, I’ve realized that ActiveRain is a very powerful marketing tool.

As ActiveRain has evolved, so have my reasons for being here. I still use my blogs to generate referrals and learn from other agents, but now I also use my blogs to enhance existing relationships and create new ones in the process.

 

How have I done that?

Well, I’m glad you asked!

 

1. All of my Localism themed posts are emailed to everyone in my database. After all, if they’re thinking of moving here, or they already live here, shouldn’t I inform them of what’s happening in the area?

 

2. New listings are also emailed to my database. The sellers love it because they get to see the comments other Rainers have left about their home; and prospective buyer clients can get a feel for what’s available to them when they’re ready to make the move.

3. I've been lucky enough to achieve a certain level of success here in the Rain and I have incorporated that into my listing presentations. When a seller client sees how I can reach over 160,000 agents across the country to market their home to, that goes a lot further than you might think. I work in an area with a lot of relocating buyers. So being able to reach out to agents in other parts of the country increases my chances of getting the home noticed....and eventually sold!

4. My irreverent posts, and there are many of them, are sent to my crazy clients and friends! Not only do they seem to love them, it’s a great way to “touch” them so they don’t forget me when they’re ready to buy or sell. They also won’t forget me when they know of someone who needs the help of a Realtor.

5. I've become a much better blogger and marketer since joining ActiveRain. I've been able to enhance relationships by sending "reminders" to my clients, friends and family that I'm here ready to help you with all your Real Estate needs.

Looking for a new nest? Let Craig help you find it!

6. Lastly, and this is possibly one of the biggest ways I’ve used my blogs and ActiveRain to enhance my relationships, is the fact that anyone who comments on my blog gets a response. I also try to “payback” those folks by commenting on their posts.  If that sounds silly, just keep in mind that one Rainer loved some of my Photoshop enhanced posts so much, she called me and asked me to create a logo for her. Naturally I obliged and a few weeks later she called me again. But this time it was a referral to an REO company. That company has given me three listings with the promise of many more coming up soon!

Not only have I utilized ActiveRain to enhance my existing relationships, I’ve been fortunate enough to meet some wonderful people along the way, generate more business, and, most of all, have some fun in the process!

Thank you ActiveRain!

 

 

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About The Author

Craig Rutman is a North Carolina Residential Real Estate Specialist that can assist you with the purchase and/or sale of real estate in the Raleigh - Cary – Apex metro areas; or any place else in the country by connecting you with a relocation professional in your destination of choice.

 

 

To find all available homes for sale in the Triangle area of North Carolina, please visit www.justnchomes.com

 

Call me TODAY at 919-349-9530

 

Email me with your Raleigh - Cary – Apex area questions

Read my blog at AmericanTowns.com!

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Craig's Raleigh, Cary, Apex and Wake County Real Estate Blog...and Other Assorted Musings!

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Rainmaker
2,752,423
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Craig, Your posts are some of the most unique ones on AR.  You amaze me with your photo shop skills and make me laugh with your tongue in cheek posts.  I'm sure your clients enjoy working with you!

Oct 28, 2009 12:50 PM #17
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Carole - You, my friend, are just too sweet! Thank you. Thank you. Thank you! And, I will say with a high level of certainty, that, yes, my clients do enjoy working with me! Life's too short to not enjoy every day!!!

Oct 28, 2009 01:12 PM #18
Rainmaker
545,096
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

ToulaRosebrock,com

Hi Craig:

You make me smile with every post!

Congratulations on your successes that have resulted from Active Rain.

It's very encouraging to the rest of us here...

Oct 28, 2009 01:18 PM #19
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Toula - Making my friends smile is always a goal of mine! But I do have to ask why you're on the computer when the Rangers are playing right now!!!!

Oct 28, 2009 01:22 PM #20
Rainmaker
545,096
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,

ToulaRosebrock,com

There's a good reason...refer to your e-mail...

Oct 28, 2009 01:24 PM #21
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Toula - Aha! Now that's a good reason! But hurry back. The Rangers need you...and apparently the Yankees do too!

Oct 28, 2009 02:33 PM #22
Ambassador
2,758,520
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Craig, I liked this post. Very cool and imaginative. Like the Bob the Builder...

Helping you live your American dream...

Oct 28, 2009 09:09 PM #23
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Michael - Thank you sir! Bob "the Builder" Stewart has, along with the rest of the AR staff "built" ActiveRain into this enormous and wonderful being. It just seemed to fit!

Oct 28, 2009 11:49 PM #24
Rainer
146,688
Caren Wallace
Premier Property Group LLC - Tualatin, OR
Portland Caren Real Estate

Craig, once again you prove how AR can help your business and of course you deliver a post that eveyone loves because of your clever skills.....we really look forward to your blogs!!!

Oct 29, 2009 01:11 AM #25
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Caren - Thank you Caren! You truly are a special lady. I would be remiss if I didn't somewhere in this blog or in these comments say that any success I've achieved, I owe a lot of it to my friends here in the Rain. It's folks like you who's blogs I've tried to emulate, who's philosophies I've tried to mimic and who's humor I've fed off of. So, with that being said, thank you Caren and all my friends here on ActiveRain.

Oct 29, 2009 05:37 AM #26
Ambassador
762,385
Amy Hahn
Pine Knoll Shores Realty - Morehead City, NC
Realtor/Broker - Crystal Coast, NC

This one's for you Craig...Payback!




Phil Collins - You Can't Hurry Love / Two Hearts (Live)

Oct 29, 2009 09:39 AM #27
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Amy - OUCH! You are pure evil! You know how much I hate Phil Collins and yet you torture me with this pop drivel. EVIL!

On a similar note, check out this oldie but goodie I wrote some time back....

You're Making My Hair Hurt and My Ears Are Bleeding - The Worst Song Ever!


Oct 29, 2009 10:01 AM #28
Ambassador
2,556,638
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Craig this is hysterical, and so practical. A dash of humor to the posts lets people who read the post know that they are actually dealing with a person and not just somebody looking to make a buck.

Thanks for sharing.

Oct 29, 2009 11:30 AM #29
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Ed - A little humor goes a long way. That's how I roll my friend. Keep 'em entertained and they come back for more! By the way, I love that picture you added in your comments!

Oct 29, 2009 12:48 PM #30
Ambassador
910,466
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Your posts are amazing!  They must take hours to put together!!  wow.  Kathy

Oct 29, 2009 05:22 PM #31
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Kathy - Nah, I do this with half my brain tied behind my back! Just kidding of course! The part that takes time is coming up with the ideas. Once I have that, the rest goes very quickly. Thank you for your kind words. It's comments like yours that make this all worthwhile.

Oct 30, 2009 12:32 AM #32
Rainmaker
671,794
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate
Hey, Craig. You are just too good. Great post and great points. I am on boat with you on this one. My Captian, My Captian....
Oct 30, 2009 04:59 AM #33
Ambassador
1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Jim - Do you really want me steering this ship?!!! There's room for one more. Hop aboard my friend!

Ship of fools!

Oct 30, 2009 08:44 AM #34
Rainer
332,763
David O'Doherty
Raleigh Realty Inc - Clayton, NC
Clayton NC Homes, Raleigh, NC

Craig where do you find the time?...too funny, congrats on your 200

Nov 16, 2009 12:38 PM #35
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1,154,605
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

David - Ahh my friend. I make the time! ActiveRain has become part of my daily lead generation. Usually that's the worst part of my job. But ever since ActiveRain, lead generation has become a joy instead of a chore.

Nov 16, 2009 12:51 PM #36
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