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"Google Juice"

By
Real Estate Technology with Kinetic Knowledge

I saw something written up on how AR generates "Google Juice" and wanted to throw some caution because Google juice or search engine optimization is never simple. Google certainly understands what a network of blogs is so, if you're seeing "Google Juice" it's likely because *you* created good content!

For some depth on the subject, try this: Confused By Search Engine Optimization? Try This ‘Laypersons Guide To Understanding SEO'

Google's algorithm is known to compare pages or sources of information [i.e. Kalamazoo real estate] in over 200 different ways [via heuristics or signals]. Signals liike choice from the SERPs, RSS Subscriptions, bookmarks and 'time on site' and many others are becoming ever more important. Signals are also changed and/or re- weighted almost weekly due [mostly] to gaming tactics. Linking, for instance, is the most obvious and abused gaming tactic. Links, while still important, have lessened in terms of their overall weight toward actual 'google juice'.

Google has an interest in serving up the best answers to a search. If they do, it's likely that person will search again and again and 1 / 10 will click on an add/ PPC. Other words, it's the reliable organic search results that drives search loyalty; loyalty drives or equals Google PPC revenue. So, it's in their best interest to serve up 'the best organic results' possible... never just those that have the most links or that come from a blog network. 

Ultimately, create good content!

Chris
Kinetic Knowledge

 

Comments (6)

James K Barath, CMPS
Canopy Mortgage, LLC - Crown Point, IN
FICO Pro, Certified Military Housing Specialist

If it's all about great content, who determines what that is because I have seen many highly ranked sites that had horrible content. Just asking.

Oct 28, 2009 04:02 AM
Kinetic Knowledge
Kinetic Knowledge - Brielle, NJ
Digital Marketing Agency

good question.

and good or bad is in the eye of the beholder, but ultimately google's algorithm and all it's signals decide.

Oct 28, 2009 04:20 AM
Larry Gray
Real Estate Consultant - Lakeland, FL

Thanks for the info.  SEO is a confusing subject I am trying to understand and use to my benefit.

Oct 28, 2009 04:52 AM
Kinetic Knowledge
Kinetic Knowledge - Brielle, NJ
Digital Marketing Agency

I hope it helps, but it's always changing so the only sustainable strategy is to jump in with a plan and stick to it. Think about discipline, consistency, understand best blogging practices, show knowledge & enthusiasm and focus on building 'your own unique brand.'

Oct 28, 2009 05:00 AM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Chris ~ James makes a good point.  Some people talk about G' as though it has a human brain able to discern quality writing.  Definitely not so.  The "fake blogs" that still rank well are the perfect example that show we need a better definition of "good content" - perhaps "well optimized content"?

Liz 

Oct 28, 2009 10:48 AM
Anonymous
Chris Frerecks

maybe, maybe not; however, we shouldn't underestimate the amount of content on the web, coming on to the web and also the amount of searching. it's enormous. it isn't a static environment, for any target subject. google does a pretty good job of identifying and weeding out gamed content, considering alternative approaches to getting people the right answers... with machines. depending on the focus of your content, your competition is also not static either.

and then what's good and bad is in the eye of the beholder.

in your opinion, what are "fake blogs"?

Oct 29, 2009 12:50 AM
#6