Women Buyers vs Men Buyers

Real Estate Agent with Vision Realty Partners LLC

Do they really see things differently when buying a home

Take a look at these two descriptions advertising the same home.         


This irresistible home accents style that provides lasting visual interest! Flexible design ensures perfect comfort and a healthy lifestyle.  Secure, sophisticated and ridiculously cozy. You'll enjoy this enchanting charmer.


This all brick home provides low maintenance and durability!  Multi use spaces extend convenience and expand solutions while creating the capacity to separate work from play.  Ultimate storage.  Seller is waiting to negotiate!

You've probably already decided which one you like best.  I would love to hear your comments.  But before you do, let me explain the two descriptions.

The first description used adjectives I found in advertisements generally designed for women. (Handbags, shoes, gloves, and clothing)

The second description used adjectives I found in advertisements generally designed for men.  (Tools, air compressors, Nascar etc)

Now, which property description is going to create the best traffic?  or should I say ensure the best traffic? or does it make any difference?

Verlyn Steward

Verlyn Steward - Prudential Woodmont Realty - 615-661-7800






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Mercedes E. Santana
Santana Property Group - New York, NY
NYC Multifamily Properties

Good question Verlyn.  I'm guessing the 1st description will draw the most traffic, especially because most women are in charge of pre-viewing a house before the partner arrives.  The second was too dry of a description to pique my interest.

Oct 31, 2009 07:34 AM #1
Terje (Terry) Aaslid
Realty ONE Group - Chandler, AZ
Foreclosed homes / New Homes

Thanks Verlyn!

This is a great question, but be careful, this could be a hornets nest! LOL!

I haven't seen any statistics around, but judging from my own clients I would say overwhelmingly that in partnerships, women tend to be in the drivers seat with regards to finding and selecting homes.


Oct 31, 2009 07:41 AM #2
Carol Hamilton
Prudential Ambassador - Omaha, NE
Prudential, Real Estate, Omaha, NE

That is a good point, thank you Verlyn.  I will look even closer at my wording to see what way I tend to present my homes.  It has been my experience that the women do tend to either take charge but the men cannot be left out.  Maybe some sort of mix for both?

Oct 31, 2009 07:53 AM #3
Ralph Gorgoglione
Maui Life Homes / Metro Life Homes - Kihei, HI
Hawaii and California Real Estate (800) 591-6121

Perhaps there is a hybrid version of these for those metrosexuals?

Oct 31, 2009 07:55 AM #4
Toula Rosebrock
Diane Turton, Realtors, Forked River, NJ - Lacey Township, NJ
Broker/Sales Associate, Realtor, Lacey Township,


Hi Verlyn:

I was thinking more along the lines of a little bit of both...

To appeal to both, men and women.

Oct 31, 2009 08:08 AM #5
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Verlyn,  I think you're hearing a common comment here that a blend of both is in order.  I would agree as well. 

Oct 31, 2009 09:44 AM #6
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

You know, the second one does nothing for me.  The first one definitely intrigues me.  But what do I know!

Oct 31, 2009 11:39 AM #7
Lynn Michaels
Weichert, Realtors- Marlboro & Manalapan, NJ - Marlboro, NJ
Marlboro-Manalapan Real Estate

While both descriptions pique my interest, neither one actually gives me a mental picture of a particular house. They are both intriguing but vague.

In my area of New Jersey, buyers are pragmatic, and they want to see specific buzzwords, like granite, hardwood floors, finished basement, etc. The rest is fluff and they don't care. Just the facts, ma'am (or man)!

Oct 31, 2009 12:11 PM #8
Verlyn Steward
Vision Realty Partners LLC - Mount Juliet, TN
Real Estate Answer Man

Thanks for all the comments!  Keep them coming. 

 Lynn, I know what you mean, I was waiting for a comment making that point.  I plan to revisit this subject but from new and differing points of view.  Your comment sheds light on one of the next points of view!


Oct 31, 2009 12:43 PM #9

Good blog Verlyn.  I think you need to appeal to the decision maker and that could be either the man or woman. If you write something fluffy about the kitchen or master bath, and something functional about the garage or man cave, I think you about have it covered for both sexes.

Nov 03, 2009 03:09 AM #10
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Verlyn Steward

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