We've all had those listings. Cluttered, abandoned car in the driveway etc. In times like these I use Photoshop to help clean up the pic before I publish it on my website. My clients have always appreciated how great their homes look after a few minutes under the knife. Now if you are wondering if the Real Estate Manual is against such practise:
"A licensee must not publish real estate advertising that the licensee knows contains a false statement or misrepresentation concerning real estate, a trade in real estate or the provision of real estate services"
However the manual continues: "While editing out such items as a garbage can or an automobile parked in a driveway would be acceptable, removing nearby power lines or changing any physical characteristic of a property such that it results in a misrepresentation would not be acceptable."
I find cleaning up a photo helps get people through the door. Of course once they are inside, the house has to speak for itself.
Here are a couple samples below:
Subscribe to CommentsComment