I come from an ad agency background, and over the years I've seen all kinds creative approaches. Some good, some not so good. Some brilliant, some not. But never have I ever seen anything quite like this. I have no idea how well it worked, but I think it's absolutely hysterical. And I'm willing to bet it got the attention they were after.
In case you're wondering, it's houseflies with tiny little pamphlets tied to them. : )
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