With so much emphasis you read about Social Media and its impact on business, the Realtor's job is to meet with people, qualify them, and assist them with a buying or selling transaction of real property. The "money earning" hours are done in performing this task. Think of it as the meat and potatoes of real estate. Sure there is marketing, and web site development, and records filing, but many of these functions are the overhead actions of the business.
Find your customers, sell them on working with you, put your real estate knowledge to work, overcome the business obstacles and CLOSE the business. Meat and potatoes are good. It is what sustains you and brings home the paycheck that leaves you feeling satisfied.
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