Mortgage Smorgasbord – Best Steaks World-Wide We only serve steaks. We have every steak imaginable. (100’s of loan products – You need a mortgage professional to help you understand your choices)
APPETIZERS Free Appraisal – Not a problem here. You will just get the dessert that we choose for you so we can pay for this item ourselves. Ever hear of the saying, nothing is free. I guess I could pay for your appraisal if I was making enough money off of you. Sure, it’s free. Costs can be hidden. You’ll pay for it somewhere. No closing costs – Easily marketed and eye catching. One of our best appetizers on the menu. But when we charge you for our mouth watering lobster tail, we will have to double the cost of the lobster. In mortgages, someone has to pay for your costs. You will pay for these costs with a higher rate. We all get our money from the same place, no matter how you slice and dice this. Enjoy. Lowest rate – When you order a dozen clams, we’ll promise you 24 instead. But don’t be surprised if there are only 6 total when you open them. A common term for this is called ‘Bait & Switch’. Loan officer’s can promise you anything no matter if it’s in writing or not. There are so many reasons why they can do this and how they can get away with it. If you are going to shop, take the average of the 5 per se. Lowest doesn’t always mean the best or cheapest. This is why settlements are sometimes delayed or why your closing costs are higher at settlement.
(Please choose how you want your steak cooked) Rare – Your loan officer is alive and kicking. This person will give you A+++ service. This person will be upfront, honest, and real. They will return phone calls and e-mails in a timely manner. They will look out for your best interest, not giving you a loan that might not be good for you. They will ask you your goals, which is very important. Remember this and if not, seek out another loan officer. Medium Rare – Still very good service when receiving this type of loan officer. Phone calls might get returned a day later, but better than you tracking them down. Everything else should be the same as if your order was to be rare. There is a slightly different flavor than the above choice and that’s it. Medium – There could be a small wait for this type of loan service. You might encounter some problems because this loan officer might not have been up front with you. They might not have asked the right questions and now can’t get the loan done in a timely manner. They don’t always get back to you. They finally get you to the closing table, but it wasn’t your best experience. And your rate ended up a 1/4% higher than promised. Well Done – This loan officer was great when you first talked to them. They were nice and friendly. And before you committed to them, they always got back to you. Now it’s been like pulling teeth. Your program has changed and possibly the rate now. But they have told you not to worry. You feel like they don’t think you are alive now. You get to the settlement table and you have some concerns and questions. But you can’t reach them on the phone. You aren’t happy with the higher costs, but you close anyhow.
Steaks The Conventional Steak – Fannie Mae/Freddie Mac – Everyone has these same types of loans. Up to 100% financing with the my community loan. You can also do second homes and investment properties under the conventional guidelines. You usually need a 620 credit score. My Community is not always the case. All of these programs are decided by a computers decision based on your information supplied. The FHA Steak – This type of loan requires no credit scores and is a very good program for those with less than perfect credit. You can also get 100% gift monies for the transaction and or up to 6% seller concessions. The VA Steak – You would have had to serve at least 3 months during war time since the Gulf War. Prior to this, you would have had to serve at least 2 years Active Duty. There are other guidelines for those in the reserves. You can do up to 100% financing depending on your eligibility. And you don’t have to be prior military to use VA financing. As long as you buy a home that currently has a VA mortgage and the VA owns it. The non-conforming steak (two choices)
DESSERTS The No referral ever – The cheapest on the menu. You weren’t happy with your service at all that you won’t be recommending any referrals. The Referral – You’ll order this type of dessert all day, because you were very happy with the service that you received. You will have no problem sending friends, family, and even co-workers to this person. It’s like leaving a double tip.
EAT IN or TAKE OUT -- I can help you in 25 states. CA, CO, CT, DE, DC, FL, IL, MD, MI, MT, NC, NJ, NV, NY, OH, OK, PA, NC, SC, TN, TX, VAI never have to meet you in person and you will get the same service and rates/costs as if I was next door to you. Always meeting your expectations!!
Direct Line – 888-835-1663 Direct Fax – 775-361-6619 Processing – 800-587-2762 e-mail : jbelonger@ihmci.com web page : http://www.thefhaexpert.com/ & http://www.nomoneydownbook.com/
Please come back and see me. Always looking forward to your business!!!! |
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Dena.... you just snuck in there.... that little girl is my niece. That was her 3rd b-day and she is just so easy to make laugh... and fun to be around.
In regards to this post.... not sure what my plans are. I will market this in some way, just haven't decided on my direction or take on it as of yet. Thanks for the compliment.
Cool Jeff, let me know if you need more feedback later. You obviously put a lot of work into this and it would be great if you could find a way to use it. Nite...
Hey Jeff...
VERY clever presentation. I think ANY TIME you can tell your "tale" using an analogy the better. Dry is dry... and nothing is drier then a mortgage.
Good Job.
Me
Kim..... thanks for those enthusiastic comments. I truly appreciate them And yes, I will keep you posted.
Melody...... everyone's hungry now. Funny thing is that I am always hungry.... lol Thanks for the friendly compliments.
Christy........ I am setting aside ideas for all kinds of possibilities. If you have any ideas, I am all ears. Thanks for the compliment and for stopping by.
Bob & Carolin..... my pleasure and thanks for stopping by, I appreciate it.
Marti...... I am looking forward to talking to you about this. It will be interesting to see what ideas come from this and how it looks after the fact. Thanks for stopping by again.
Craig...... thank you very much sir. From someone that once started some of this creativity here on Active Rain when you did the Christmas wreathe with the pictures. And yes, mortgages can be very dry...... thanks for the compliment.
Missy...... that's okay to be a day late.... ;o) Thanks a lot for that polite compliment.
Ravi.... thanks for those polite compliments. I'll keep you all posted when I move forward with the marketing piece. In 2010.... ;o) Seriously, hopefully in a few weeks or so.
Jay..... thanks a lot for the enthusiastic comments... I truly appreciate that.
Hey Jeff, my right brain loved this analogy. it flows nicely and show you put some time into it. i know i did.. haha!! later man.
ps. that link to your email is just asking for spam. :)
Nick..... your right side of your brain? Do you know what side that is? ;o)
Seriously though, I do thank you with your help. And thank you very much for the kind words. In regards to my e-mail, you are right. Just in two days, I have received 4 to 5 spam e-mails. But I also have received 2 new clients from reading my blogs. And both used my e-mail address... so, I'll take those odds anytime of the day. thanks again...
Jeff,
Great Job! I love people with this type of enthusiasm and creativity for what they do. I'd like to add a note regarding the following copied phrase:
I never have to meet you in person and you will get the same service and rates/costs as if I was next door to you. Always meeting your expectations!!
You never meet them in person but you can work with a field representative who does and is of the utmost patience and competence. People are very receptive to the idea of signing their loan on their own time and the convenience of their own home. I see you cover IA which is where I am at halitek.com. I'm happy to be the face for your loan signings in NW Iowa. I also have a national organization of Notary Signing Agents nationwide.
I guess I'm trying to say two things. #1 promote the local ties and #2 as we at the United Notary Association would say 'Go beyond their expectations' not just meet their expectations and the referrals will ultimately follow. You can promote the use of our members through our Notary Locator at www.unitednotaries.org
Keep up the great work! You are the type of LO we enjoy working with.
JASON.... thank you very much for that very polite compliment.
LINDA...... well, I changed companies, so I am not in IA now. But thank you very much for the kind words.....
SARAH..... thanks also for the compliment. In regards to that contest, I didn't even finish in the top 4... lol But then again, I think I had a great idea, just that I didn't have tons of time to put into it and it was slightly above average. thanks again...
Somehow, this blog post came back to life and since I am new to AR, I hadn't seen it before. This is very creative. Since guidelines have changed, does the menu need an update?
Well Done! Patrick
PATRICK..... I am also glad that this resurfaced. There hasn't been much that has changed... the 100% financing... I will take a closer look tomorrow. thanks and thanks for the compliment.
LEWIS..... lol.. flattery won't get you anywhere with me.... Seriously, thanks for that compliment. I am speechless and I wish I could top this one.... I need to get my creative juices flowing again...
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