Building A Real Estate Community Means Growing Your Internet Presence
Real Estate professionals are savvy to the fact that the majority of their consumers are online shopping for homes. Now with the expansive presence that real estate professionals can have online through various forms of social media marketing and content strategies like blogging they can take a proactive role in engaging with consumers online.
Some real estate professionals question the viability and productivity of time spent prospecting, selling, and marketing online. What they do not see is that at its core adding an aggressive online marketing strategy that is focused, yet flexible to change provides more opportunities then could every possibly exist offline.
Let's throw out the gobbledygook and get with some clear cut examples for a minute,
- If you were a spider, would you want to crawl on four legs or eight?
- If you were a table would you want two legs or four?
- If you were an octopus would you prefer four tentacles or eight?
The way I see it, if you are a real estate professional who cuts out online marketing because you consider it to be a waste of time, you are cutting off an immediate 50% of your business opportunities. As the numbers continue to shift toward more consumers researching and shopping online for goods and services the 50% of business opportunities derived from offline marketing strategies start to show even more diminishing returns.
It's kind of like the goodies you used to be able to buy in a candy store for a dollar. Twenty five years ago I could walk into a candy store and walk out with a small bag of several pieces of candy that I liked. Today I could walk into a candy store and walk out with maybe three lollipops. Three lollipops may be good for three people for a one time deal.
Three lollipops split among more than three people is a short lived sweet moment where someone is bound to lose.
So if you are wondering what all this social media, online marketing and blogging is good for anyway or if you are engaged in social networking, online marketing, and blogging currrently but have lapses of faith or direction:
The purpose of creating business all year round is consistency for your brand and revenue-short term and long term and perhaps a exit term (retirement).
It is very clear and you can see it here,
Building A Real Estate Community Means Growing Your Internet Presence.