Selling a home in a down market takes more planning and preparation but with a little know-how it's still possible to get a great response with these quick tips:
Price Matters
Without a doubt, the most important consideration is to price the house right...especially if you want a quick sale. When the market was red-hot homes sold fast so it is easy to forget that historically homes are on the market an average of six months before selling. Be realistic and work with your agent to price right.
Staging & Updating
Make sure your home looks its best by updating paint, making small repairs and taking the time to properly stage your home for online and in-person viewing.
Pre-Qualify
Window-shopping is a popular past-time even when it comes to real estate. One of the benefits of working with an agent is the ability to preserve your valuable time and only entertain serious offers from qualified potential buyers.
Reach Out
Reaching the best potential buyers isn't always easy especially in a down market. It takes experience, objectivity and great marketing skills to know how to position your home to reach the right buyer. Does your home have a great view? It might be perfect as a vacation get-away. Is it located near a major International airport or business center? International buyers could be searching for a second home due to the favorable exchange rate.
Offer Incentives
Get noticed by offering buyer incentives. Buyer incentives are a welcome addition to any deal and include things like gift cards, LCD televisions or new appliances. Find out what tops the local "wish list" when it comes to amenities then calculate the cost of offering an incentive. They are an easy and effective way to capture the attention of potential buyers in a crowded market.
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