5 Tips on Choosing The Right Days to Market Your Real Estate Services Online

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

How to Choose the Right Days to Market your Real Estate Services Online

Effective real estate marketing online has a lot to do with timing.  There has been a lot of research conducted, mainly for industries outside of real estate (i.e.retail, hospitality, automotive) on the best days and times to market services and products online.  Implementing the right timing to deploy marketing campaigns into your online marketing strategy is an effective way to ramp up your results.

Here are 5 tips on choosing the right days to market your real estate services online

1.  Tweet Midweek-


 You can tweet everyday of the week but for maximum effect make sure to tweet on Wednesdays and Thursdays as they are the most active days of tweets and retweets as found by HubSpot's State of the Twittersphere June 2009.

 



State-of-the-Twittersphere -
State-of-the-Twittersphere -
State-of-the-Twittersphere -



2.  Publish Your Most Important Blog Posts Midweek


Frequency of great original content is still important in building your readership and traffic to your blog.  I recommend to my clients that they blog a minimum of 3-5 times per week to be considered as a true content provider in the eyes of their readers.

That being said when is the best time for a blogger to publish their meatiest, most important blog posts?  Darren Rowse of Problogger addresses the timing factor in When to Publish Blog Posts-Timing Considerations,

"If I have a very important post that I want to get as much attention as possible I generally will publish it on a Tuesday or Wednesday morning (my time)."

Rowse's post also gives some advice as to publishing posts on weekends and holidays that is worth the read as well as the comments on the post (82 so far).

Roger Parker of blogforprofit.com recommends that if you were to only blog twice per week to publish those blog posts on Tuesdays and Thursdays.

Clearly publishing your most important blog posts midweek is a winning strategy.


3.  The Weakest Link for Email Marketing is Saturday

You may have several email campaigns in your real estate marketing campaign:  email flyers, email follow-up, email newsletters.  Email marketing is a heavy hitter for real estate professionals but when is the most effective time for you to deliver your messages to your prospects and customers?

According to EMarketer.com the best days of the week to send email marketing are Mondays and Tuesdays and the least effective time by nearly 50% is Saturdays.

Email frequency and times to send

The best advice I found and agree with is to survey your email subscribers and ask them when they would like to receive emails from you. 

We are approaching the holiday season so it is important to consider the times that people are online and actively shopping.  Study these deployment times statistics provided on the emailstatcenter.com website before launching any niche holiday real estate marketing campaigns.


4.  Engage your Fans on Facebook on Tuesdays

In findings from Virtue SRM (Social Relationship Manager) the best days to post on your Facebook Business Page is Tuesdays, followed closely Wednesdays with Mondays coming in #3.

Social Click Thru Rate By Days of the Week

**Allow me one deviation~ What I find more or equally fascinating is the 6.49% CLR (Click Thru Rate) of marketing campaigns such as polls and incentives that are run on Facebook business pages.  Fans are clearly interacting with their friends on Facebook in a big way and their interactions are also being seen by their friends.**

 


5. LinkedIn Users Are Active In the Morning

According to a small study by SenderOK Statistics report which was based on a sample of 440 anonymous users the most activity on LinkedIn occurs in the morning.

"LinkedIn use is predominantly an 8AM-Noon activity with very, very little activity in the evening. Of particular interest is that LinkedIn users tend to arrive at work earlier than Facebook users do....Those serious early morning LinkedIn users will spend an average of 29 minutes reading real Email before they get around to checking your connection request which they could have read first if they wanted to."

While this is a small sampling of members on LinkedIn and their behavior I can attest that this mimics my LinkedIn use.  The first online activity I do in the morning is to check my email(which of course includes my blog activity) and the first social network site I check is LinkedIn and this occurs normally between the hours of 7:30-8:30 a.m.

Take into consideration the times and days that people are online and engaging in these online activities when you create and implement your online real estate marketing strategy.

Once you taken action use an analytics tool to measure the effectiveness of your marketing campaigns.  Tweak the times you deliver your marketing messages based on your analytics and direct feedback from your recipients.

Get your game on and use the 5 tips on choosing the right days to market your real estate services online.

** UPDATE FROM PUBCON VEGAS 2009-Post Your New Videos on YouTube on Thursdays and Fridays for the weekend traffic**

Subscribe to Blogging In the Rain, A Real Estate Marketing Blog

Join Me on Facebook. Tuesday I'll be posting a discussion about marketing to women.

***************************************************

Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals. 

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

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Re-Blogged 19 times:

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Show All Comments
Rainmaker
199,795
Mark Velasco
Sharpstone Commercial - Whittier, CA
Top Producing COMMERCIAL Team 30+ years experience

Great post Rebecca. Very insightful and well thought. Is it any coincidence that I am reading this on a Wednesday? Lol

Nov 04, 2009 05:10 PM #141
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Damon and Roch- Thank you for reading.  You're very welcome. 

Ryan- For Twitter it was same day from June Q4200 8 Report to June 2009.

Jim- Excellent, please do share.

C Lloyd- I do know that holiday times create great fluctuations online.  Scientific...well I guess there is a certain science to it, at least with marketing there is the science of psychology.:)

Nov 04, 2009 11:40 PM #142
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Christine- I am happy to have done so.  Thank you for reading.

Jirius- Well thank you very much for that kind comment.  Marketing is my job.

Mike and Carly- Excellent please use and share at your discretion and will.:)

Natalie- You are absolutely welcome....hopefully getting you setup for last quarter and into 2010.

Nov 04, 2009 11:43 PM #143
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Liz- Thank you for taking the time to see the post elsewhere and come and comment over on this blog.  I always am happy to see your smiling avatar and read your words.

Robert- By week's end I look to clean up my twitter account...could be Friday, Saturday, or Sunday.

Lyn- You are welcome thanks for reading.

Nov 04, 2009 11:46 PM #144
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Steve- You're welcome, now you have a baseline for some of these networks.

DeeDee- You are so welcome.

Mark- Haha that's funny...hmmm....guess you are right in line with the statistics.

Nov 04, 2009 11:51 PM #145
Rainmaker
113,569
Florida Private Golf Communities
Golf Life Properties, LLC - Palm Beach Gardens, FL
Finding Home Never Felt Better!

This is an excellent post, thank you.  In an effort to efficiently manage time its imperative to be aware of the best time to reach your audience. Thanks again!

Nov 06, 2009 06:29 AM #146
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Nishika- Thank you for reading.  I am glad you enjoyed it.

Nov 09, 2009 12:58 AM #147
Anonymous
Sara Forkel

Great article..

Nov 09, 2009 06:29 AM #148
Rainmaker
273,670
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Obviously you have given this a lot of thought Rebecca. Thanks for sharing.

Nov 10, 2009 03:14 PM #149
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sara- Thanks for reading.

Tigard- Analytics are so important to any marketing campaign.  Timing ties to analytics.  Content has a timing strategy.

Nov 10, 2009 07:02 PM #150
Anonymous
maya garg

Great article.  Thanks for sharing.  Will keep this in mind.

Nov 11, 2009 06:09 AM #151
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Maya- Thank you I am glad you enjoyed it.

Nov 11, 2009 07:16 AM #152
Rainer
19,264
Rochelle Edwards
S. Todd Real Estate Ltd., Brokerage - Burlington, ON
Genuine Experience, Genuine Advice
Thanks for the guide. My office just sat down this past week to discuss our goals for 2010 and to set out our game plan. Blogging was one of mine and this post will definetly get me on my way!
Nov 17, 2009 12:15 PM #153
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Rochelle- Excellent I am glad this is coming in timely and glad to hear blogging is in the game plan.

Nov 18, 2009 12:42 PM #154
Rainmaker
1,317,757
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is very interesting information.. I have bookmarked this post so I can incorporate these tips into my marketing plan!

Nov 19, 2009 03:07 PM #155
Rainer
22,296
Norma Crouse
HER Realtors - Pataskala, OH
Norma Crouse
I have never even thought about this before. Thanks for the great info!
Jan 03, 2010 02:20 PM #156
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Joan- Glad to hear it.

Norma- You're welcome, glad you enjoyed it.

Jan 04, 2010 01:23 AM #157
Rainmaker
141,100
Michele Rose
Rose-Colored Staging - Mount Holly Township, NJ
Burlington County Home Staging & Redesign
This is a great guide and one I'll follow! Thanks for putting this together!
Feb 19, 2010 04:56 AM #158
Rainer
102,872
Mark Rubley
Rockford IL Real Estate Team Leader serving all of the North Central Illinois Stateline Area. Listing Specialist. - Rockford, IL
Rockford Realtor,Rockford Il Real Estate Home Team

Good Stuff! Thank You! 

Feb 03, 2011 04:04 PM #159
Anonymous
Drei Sagato

This is very helpful! thank you for sharing! You might as well have a look here http://www.pattayacondo.com/ and give some insights.

Feb 26, 2013 12:33 PM #160
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