Get Noticed... Get Referrals: Start a List

Mortgage and Lending with SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) NMLS 223495

A friend of mine just left the Real Estate Business because her business wasn't producing the income she had expected.  She wasn't getting referrals.

It got me thinking about what it takes to leverage connections.  So I started a few new lists.  (Mom taught us that when we write things down, good things happen.)

List of friends:  Who do I know who likes me and wants me to succeed?

List of business partners:  Who do I refer business to when a customer asks "Who do you know that ____________?"

List of past customers with whom I've lost contact: Who have I forgotten, and what are they doing now? 

Jill Lublin, author or Get Noticed... Get Referrals, says: "Think of your clients, customers, referral sources, vendors, and suppliers as your partners and friends as people who want to help you. Never forget that they're people, not just business statistics, and that you cannot succeed without them."

Good thought.  Blessings on you and your business today!


Call or text any time:  520.349.9090

Know someone who wants to buy a manufactured home? It's a specialty of mine, and I do loans all over the state of Arizona.  Please refer them now while you're thinking of them.


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. John DL Arendsen 07/12/2016 12:53 AM
Real Estate Sales and Marketing
Arizona Real Estate
The Art Of Marketing You
Adventures in Real Estate
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marti garaughty - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress consultant

Aug 03, 2015 06:13 AM #1
John Ferrier
Mortgage Network Solutions, LLC - West Chester, PA
20+ yrs as a consultative mortgage professional

Mike, 17 yrs ago this month, I decided I needed to mold my business  from one that was transactional in nature, to one that was relational.


I asked myself questions similar to those you posed.  I actually started a newsletter campaign, and coyly asked questions like their favorite restaurant in West Chester(my hometown), the next month it may have been favorite dry cleaner, or book store, etc. Those who responded were eligible for that month's prize. (Looking back, I should have gotten that restaurant, that dry cleaner, etc to donate. )


Wasn't long before I was getting 30+ responses a month. In Jan of '99, I wrote a letter to each and literally asked them what did I have to do, or should I do in the future  to make them Raving Fans of me like they were of the aforementioned categories. No better way to learn than to just ask!

Aug 03, 2015 06:41 AM #2
Nick T Pappas
Assoc. Broker/Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, @HomesBirmingham & Providence Property Mgmnt, LLC Hun... - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Mike, I do make lists and yes, writing things down is a great way to keep things in front of you and helps serve as draft for a direction you want to go.

Aug 04, 2015 05:06 AM #3
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

I don't think about this but I need to, I guess...  Business is good and we get referrals but I don't actively seek them.  I should. 

Aug 30, 2015 08:17 AM #4
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Just this tip is the difference between success and failure. Have a great week.

Oct 07, 2015 11:27 PM #5
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for the reminder Mike, referrals are everything in business, and they have been the source of most of mine.

Jul 20, 2016 02:28 PM #6
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