Top Santa Rosa Real Estate Agents and Realtors Maximize MLS Searches with Staged Homes
Yesterday, I went on a Real Estate Agent MLS tour of the latest open houses in Bennett Valley in Santa Rosa, California. As a Sonoma County home mortgage consultant, I like to be familiar with the latest inventory in my area so I can work more effectively with my top real estate agents and Realtors, and their buyers. It's always nice to be familiar with a property that's listed on the Multiple Listing Service, otherwise known as MLS.
What really caught my eye was a property that was beautifully staged. At first glance, I thought someone still lived in the house. Then I noticed the photos in the house were quite generic and asked the listing Realtor if the house was staged. It was. The Realtor told me a staged home was one of the best ways real estate agents and Realtors can present a home when it's no longer lived in. Home buyers have an easier time visualizing themselves in a house full of furniture and things vs an empty house. For this particular house, it was important for the Realtor to highlight the home's space. This Realtor staged the home first before he took the photos of the home to submit to the Bay Area Real Estate Information Services, Inc. Multiple Listing Service or BAREIS MLS. It's important to him that the future home buyer sees this home in it's most ideal setting when the buyer finds the home for first time through an MLS Search or internet searches. As we all know, pictures are worth a thousand words.
Will a staged home sell better than an empty home? Will a home buyer stop to see a home physically that he or she finds on MLS searches because it's staged? I think it would help, but might not be the end all answer. There are many other factors that make homes appealing to a buyer such as location, price, size, shape, utility, etc. What's your opinion? When is the idea time to stage a home?
BTW- in the interest of education, I've embedded the video below that was shared by Tara Jones on activerain to share a few basic ideas on staging a home.
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