Are you being seen?

Mortgage and Lending with Zenith Mortgage Advisors NMLS# 5016

It's a funny thing.  I've been in the mortgage business for 12 years now.  When I started, I visited realtors offices four days a week.  I spent time with them, asked questions, and offered my services.    I built a successful business that was consistent and predictable.

 As the years pass, I lose sight of the very actions that created my  business in the first place.   I stop visiting my realtors, stop calling past clients, and then wonder why my business is not as consistent as it used to be.

  Then coincidently, as happened last week, I go out and see some people.  All of a sudden, I have new buyer prospects, new appointments with realtors, and renewed enthusiasm.

  My point is this; do people still know you're in the business?  Do people know you're serious about what you do?  The more you can gently and casually remind people what business you're in, the better you'll be.  I make it a point to have updated mortgage information in my e-mail signatures, which consistently creates opportunities for me. 

 I met a mortgage professional with 15 years experience recently.  I wanted to reach out to him a week later,  could not find his contact information online anywhere.  He simply does not exist on the Internet.    When I finally did reach him sometime later, I was dismayed to hear that he has left the business.  Apparently, being invisible on the Internet does have an impact on people's business.

  Make sure people can find you.  Make sure they know what you do.  It can make all the difference.

Delete Acct Desert Communities
Palm Desert, CA

A valuable lesson not to be an "invisible agent"!  Good reminder!

Nov 03, 2009 01:44 AM
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!


Your right on point.  Thanks for reminding me, too.

Nov 03, 2009 01:49 AM
Bob Prevelige
Zenith Mortgage Advisors - Hopkinton, MA

no matter how many times I remind myself, I seem to forget again...

Nov 03, 2009 08:47 AM