Friday, February 27, 2009
First Post! Home Grown Real Estate - Buy It! Sell It! Fix It! Build It! Exciting new real estate company concepts!

I come before you today to let you know a little about me, a little about what I do, and a little about what I have learned in Real Estate. There are so many different real estate companies out there with thousands of agents doing all the exact same things, so let me let you in on a little secret... I'm a bit different. I think, act, move, and work (and probably smell) a bit different than most people in real estate.
We just started up our new real estate company last summer, Home Grown Real Estate. Most of our time has been spent getting things up and running. Its been an interesting adventure so far. I quit my full-time sales job at an established company to pick back up in real estate where I left off when I took that full-time sales job. I worked for Keller Williams Realty in Huntsville, AL, which got me through school at UAH. I got my BSBA in Business Administration, and am in my fourth year in real estate. I also have my Broker's l.icense in the State of Alabama, where I am a member of the Shoals Area Association of Realtors, and the Huntsville Area Association of Realtors.
So, what exactly do we plan to do with this new company? To put it simply and concisely, I want to disrupt. I want to shake it up a bit. Real Estate sales can be a boring, stale place, filled with frail little old ladies with plastic faces and lots of make-up. While we have seen some changes in the real estate industry, as far as company concepts, things are relatively the same. You hire a person to stick a sign in front of your house and then hopefully, they sell it. Sure, the internet has helped in the search for properties, but as far as the services a real estate company can offer, little has changed.
Our concept is pretty simple. We started out buying, remodeling, and selling properties. We do all the buying, all the selling, all the remodeling ourselves. So, we started up a separate construction company on the side to begin doing work for the general public. Then we thought, well we're good at construction work, and we've got the marketing prowess of a real estate company, why not use that to our advantage!
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So, with us you can:
1. Use us as Buyer's Agents, and help you find the right property for you, whether it be commercial, industrial, residential, etc.
2. Use us to sell your property, meaning we help you stage the home, schedule showings, advertise... the usual seller's agent stuff.
3. Use us to build a new home. With our sister company, you can come to us, tell us what you want, and then within our company build you what you want. We can even help you find the right land that you need.
4. Use us to remodel your existing home. Now, this is something that is different, which provides, what we feel, to be the total care package of real estate. These are tough economic times, and not everyone can afford to buy a new home when their existing home gets small or outdated. This can be from a small, minor repair, to a large addition! _____________________________________________
So, number three and number four are big differences. Sure, there are lots of builders who sell their properties themselves, but very few real estate companies that build houses themselves. And I don't know of any real estate company willing to go remodel your bathroom for you! Some would say that this is outside the scope of interest for a real estate company, but we look at this unique concept as a way to provide a necessary service to our clients out there, while also giving us an edge over our competition.
Why would you hire our guys vs. Joe Fix-it down the street? Well, Joe's probably a nice guy, but does Joe know what projects add value to your property and which do not? You can spend a lot of money fixing up your home and still add little to nothing to your home's value. That can be an expensive mistake to make, which could hurt your bottom line when you get to the closing table.
Also, let's say you're getting ready to sell your house, but you've got to fix a few things before your property is ready to be shown to potential buyers. We are set up to take your punch-list of things to do, and knock them out as quickly as possible, and keep things priced as competitively priced as we can.
Another scenario, let's say you're buying a house, but you've got to do some fixing up before you move in. We've got you covered there as well! We can do anything from patching the smallest holes, to complete remodels.
Hopefully, this year you will see us grow as we try our best to bring in more agents. We would eventually like to expand this concept to other markets. For now though, we're only serving North Alabama, including the Shoals Area, Athens, Decatur, Huntsville, Madison and surrounding counties and cities. Please let us know if there is something we can do to serve you better!
Thanks for your support, and hope you all enjoy the blog!
Joshua Pettus
President and Broker
Home Grown Real Estate
http://www.homegrownrealestate.net
http://homegrownrealestate.blogspot.com
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