Sneak Preview!

By
Education & Training with Real Estate Base Camp

In my last blog, I mentioned that I would share some excerpts from my new book, “Make the Move.” Here is a preview of the cover- what do you think?

Book Cover

The premise of “Make the Move” is to help agents who have not mastered online marketing and systematized their business using Internet tools. The goal is to help them migrate their business online. My goal is to provide you with the information I have learned over the past 7 years teaching Internet marketing and technology training to agents and brokers. I will also share with you the best and brightest ideas of the top agents across North America. They have generously shared their ideas. We have all learned from one another.

So today, let’s start with one of the Top Agents featured in the book- someone many of you already know, Donna Harris, as an Active Rain Rainmaker. Donna generously shared how she started an online business and how she now generates nearly 100% of her business online.

Donna’s consistent blogging and the online presence that she has developed has generated high search engine ranking, Internet leads, provided a real service to her customers and allowed her to prospect painlessly.

Here’s how to work with Internet consumers in Donna’s own words:

“Working with Internet leads is different from working with the traditional consumers. You have to understand how to work with Internet consumers versus traditional consumers. The typical open house buyer, you get to meet. There is no anonymity. You know they are real, same with a sign call. You have the opportunity to talk with them. The Internet buyer, however, is just searching online. They may click on a pop-up without thinking about it. They insert their criteria; they are casually looking. You never know their actual price range. They still have anonymity; you need to follow-up differently. You can’t push. You don’t know their motivation. You need to stay in touch in a less invasive manner. Targeted drip e-mail campaigns work well for this. This just provides a way to stay in touch without constantly bugging them for an appointment.”

NEXT BLOG- I’ll share how Donna grew her database to over 3,500 prospects. Now that the book is almost ready- you’ll be able to find it on my website in about 1 month- my future blogs will contain smart tips from the book garnered over the past 7 years as an Internet marketing innovator and some of the very best ideas from the Top Agents featured in the book, who so generously share their expertise.

Comments (10)

Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Claudia, It sounds like a good book.  My business has been mainly Internet for years now and it is a different cup of tea.

Nov 03, 2009 12:51 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Claudia,

Yes, it would be interesting to watch. i will be waiting for the next tips. 3,500 prospects database sounds the dreal of any agent;s life

Nov 03, 2009 01:00 PM
Raymond Gravelle
Moses Lake, WA

I can't wait to read the whole thing Claudia!

Debra

Nov 03, 2009 01:14 PM
Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Congrats Claudia, what a great thing to be doing! I can't wait to see the completed book.

Nov 03, 2009 01:15 PM
Anonymous
Claudia Wicks

Thanks so much for the kind words and encouragement!

Nov 03, 2009 02:02 PM
#6
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I can't wait for the book to come out.  I'm going to reblog because, well, I'm in it!!  :)

Nov 04, 2009 04:01 AM
Anonymous
Hugh Siler

That looks like a fantastic book.  Where do I get a copy? 

Nov 04, 2009 01:06 PM
#8
Anonymous
Fred Price

Creating conversation and relationship "online" is here to stay and will only grow your business!

Nov 17, 2009 04:51 AM
#9
Anonymous
Julie

I love the cover, Claudia.  It looked great in black and white, but it's even better in color.  It conveys the exciting content perfectly.

Nov 21, 2009 09:03 AM
#10
Tracie Mason
Agent Assistant Network - Seattle, WA
Holton, Coach & Virtual Assistant

I'm loving "Make the Move" Claudia!  Thank you for everything!!  :)

Dec 15, 2009 02:43 PM

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