As you probably already know, social media has quickly become a gold mine for the individual marketer empowering us to connect with potentially over a billion people around the world which has also created some major issues for you and all that are using or plan to use social media to make money online. At the root of these issues are the ever growing number of major corporations that are using social media to advertise and market their products, services and marketing messages and is exposing the ‘dark side’ of social media.
More and more consumers believe that new blogs or videos posted online are real if they “look real” and therefore are expected to be used to communicate more authentically with them. As the social media industry continues to grow it has also become more and more lucrative for the major corporations to use as a “trust builder” targeting consumers emotions that are in many cases connected to their wallets.
Social media is quickly becoming a cover up for unfair marketing or advertising practices and out of this has emerged a ‘dark side’ which is often referred to as the Mr. Hyde Side of Social Media. Of course misleading ads and hyped up offers is nothing new to you, but the recent complaints about authenticity in social media marketing has created a potential pitfall for the everyday “Joe The Plumber” that simply wants to share their services and products.
Although this debate has been brewing for years now, it has recently led to a situation where most consumers are becoming confused and can’t seem to distinguish between “hype” and what is actually real. Learning that their built in radar honed over a lifetime of seeing (and ignoring) interruption marketing messages is now inadequate. Consumers are being mislead more and more these days and the seemingly authentic message has turned out to be nothing but more publicity stunts.
Consumers have lost confidence in their ability to determine what’s real and what’s not and as a result are losing their ability to connect with real value verses another publicity stunt. No wonder everyone’s guards are up. Consumers’ radars are peaked and they are on the lookout for anything that has even a hint of non authenticity.
For example consumers seem to be on the lookout for blogs and social media networking sites sponsored by major corporations and their savvy but sneaky marketing techniques. When you step back and take a bird’s eye view of all the commotion and risks, some everyday people and social media marketers might decide that is is safer and smarter to avoid doing anything with social media altogether. Needless to say.. this could be a major mistake!
Despite the misuse of social media for marketing purposes, there is still more than enough room for you and your message for a chance for one to communicate with an authentic dialogue with friends, prospects and of course customers. This could be your chance to level the playing field by connecting directly with each individual prospect and customer offering a not so new idea of being yourself and through this connection offering feedback, advice, tips, training and ultimate producs and services which has value in your market niche.
You have the power and advantage of putting a human voice as your media message while corporations will continue to be faceless and impersonal. In other words… social media is still the number one way to build a large audience and your income simultaneously and the benefits are well worth the effort. You’re now probably asking yourself “How in the world can I personally make an impact using social media when it’s already racing at a pace of 100 miles-a-minute and avoid fate of the major corporations such as Dell and Walmart others?”
How do you teach and share with your prospects and customers using personal media in a way that engages people rather than offering them some garbage offer that only adds to the challenge? Below are five lessons that may help in avoiding the dark side of personal media, and finding success within all the madness of the media:
1. Be as transparent as you can. (I can't be more clear here)
2. Don’t be afraid to “admit” you are marketing. (This goes back to honesty is the best policy)
3. Recognize the nay sayers, and assume they will attempt to discredit you. (There will always be "haters", don't let them bring you down to their level)
4. Make sure you have supporters that will fight for you. (this will happen over time)
5. Watch, listen, participate and be responsive. (Don't just sit on the fence, participate)
Thanks for reading my Blog.