People imagine they can look past ugly decor or empty rooms and see 'potential', but usually they can't! That's why successful builders use Model Homes and Model Suites to sell their projects.
Savvy home sellers realize that the same principals apply in the resale market and turn to Professional Home Stagers or House Fluffers to ensure they sell quickly and for top dollar.
People start house hunting with a logical list of criteria, but the home they actually buy is chosen largely for emotional reasons.
The principal aim in a house fluffing or home staging project is to allow potential buyers to walk into the house and have that "this is it, this is home" feeling.
Once they can say, "I love it," they are willing to look past some of the criteria they had on their list before they walked in the door. That's why it is critical to pay attention to even the smallest detail when staging a home to sell.
"Little" things like over-crowded rooms, personal memorabilia, dripping taps or doors that stick, all help the buyer emotionally disengage from the house. To sell a home fast, for top dollar, you want buyers to lose their hearts. Then the competition doesn't stand a chance!
If a house doesn't sell within those first critical weeks when one hopes for lots of activity, interest and multiple offers, most agents recommend a price "adjustment" of at least $5,000 on a modest home and easily 10 times that on a more expensive one. This is money right out of the homeowner's pocket!
It is much more preferable to stage or fluff your home right from Day 1, and never go down the "New Price!" road.
Done right, home staging / house fluffing provides an excellent return on investment — helping you sell your home more quickly and for top dollar (forget weeks/months of endless and inconvenient showings).
The before and after of this family room I staged shows how much more space can be created by adding furniture. Many people have the mistaken belief that an empty room looks bigger.
To learn more about why trying to sell an empty home is a bad idea, check out "Home Staging Empty Rooms or an Empty House."
You'll also find an entry form there to receive a free subscription to Six Elements News, with lots of free tips and more before and after photos of home transformations.
Debra Gould, The Staging Diva
President Six Elements Inc. Home Staging
Comments (3)Subscribe to CommentsComment