"Brian Brady: Mortgage dude with the suspenders on the internet"
NOTE: While the focus of this article is "viral marketing", I don't want to suggest that I am anti- SEO. I am extremely sensitive about the benefits of SEO, especially when I'm writing as a guest. When I write as a guest, I respect the home author's desire to avoid Google Duplicate Content penalties. While I believe that link direction can be an effective tool in viral marketing, I assure you my motives here are pure.
BACKGROUND: Link Direction As An Effective Online Marketing Strategy
An excerpt from this article about Viral Marketing on Blogs :
I met Rudy of Sellsius earlier this year and he said “You’re all over the internet.” I dropped my daughter off at school last month and one of her schoolmate’s parents said “I saw you on Zillow.” My neighbors have told me that they read my articles on MySpace. I organized a coup to take over the Trulia Voices section.
I guest author on BloodhoundBlog, NELA Live, Long Beach Real Estate Home, Sacramento’s Real Estate Voice and maintain an active profile and weblog on the Active Rain Real Estate Network. Lately, I’ve started experimenting on Gather.com.
To the untrained observer, I appear to be on an ego trip. To bloggers, I’m eschewing SEO for a viral marketing approach. I’m not going to wait for a customer to find me on the long tail search. I’m going to insert my goofy little suspenders picture in every imaginable place they might search for real estate related advice.
Does it work?
Well, I’ve received over 1,000 inquiries in the past 12 months from my efforts. Many are from borrowers, so my answer is, “Damn, Skippy, it works!” I’m slowly building up a database of people who have connected with me on the internet. My long-term goal is to have over 10,000 people in my permission-based email marketing database, receiving a newsletter each month. I’m at 1,012 today and I think I’ll be there in about 3-5 years.
Here are five tips to help you build an audience for your budding real estate weblog:
(for your convenience, they open in a new window so you won't be misdirected off of this site)




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