Question: What makes the ideal feature sheet?

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I've been designing feature sheets for clients and I've come across many design ideas. Some good, some bad. 

However, I'd like to standardize the sheets--that is, I'd like to know what makes the ideal feature sheet. What is a must, and what do you think should go on one. And, conversely, what shouldn't be included that sometimes is?

I'd like to hear from realtors and stagers.

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Marcia Hawken
Naples Luxury Specialist

Peter,   First, I have template that brands me in a different way.  Second I use heavy stock and glossy stock.  Photos.  Well, that should have been top of the list.  If you cannot take good pictures AND edit them properly, hire a professional like yourself.  Many agents don't want to spend the money but poor photos on MLS or the brochure are the kiss of death. I recently listed two properties this week with my brochure samples.  Also, I add floor plans, taxes and any disclosures .  I could go on and on. But I won't! LOL

Nov 05, 2009 09:39 PM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Peter, again I use various templates and impress that good pictures and features tell a thousand words!


Nov 08, 2009 01:16 AM
Karen Salmon
RE/MAX Complete Realty - Okotoks, AB
Okotoks Real Estate Agent

What about room measurements? Do buyers ever look at them? I am noticing fewer and fewer feature sheets in the properties I show and even interested buyers don't often take the feature sheet that's in the house.

Oct 25, 2011 01:32 AM