If you’re reading this post you are interested in marketing with videos. Videos are indeed a good way of getting the word out about your products and services. Before you jump in head first, here are three fundamental principles you need to know about video marketing.
Principle #1 – Know what the purpose of the video is.
Before you start recording your video you need to know what you are trying to accomplish. It will make it easier for you to write your script if you have a clear idea of what the goal of the recording is. It is important to have a clearly defined message.
Principle #2 – Know your target market.
This is important because you don’t want to record something that will offend your audience. Take some time to get to know your niche. Spend some time in the places where the people in your niche hang out. Watch some of the other videos that your competitors are posting. This will give you an idea of what is acceptable in your niche. It’s okay if you do something a little different from most people. After all you are trying to brand yourself. Just don’t go overboard with being different. You don’t want to alienate your audience.
Principle #3 – Be consistent.
This is a biggie. You won’t get results if you only post one video and then walk away. You have to be posting something often, ideally every week so you stay on people’s minds. People are inundated with marketing messages. If you aren’t constantly in front of your market, they will forget about you.
Video marketing is an effective way to market your business. If you take a few minutes to plan your video, you will get the results you are looking for. Use the tips given in this article and you will be off to a great start.