Diversify, Diversify, Diversify!

Home Stager with Restage Inc.

Diversify, Diversify, Diversify.

Great advice from successful business owners...

How do you diversify in our field?

1. Interior Decorating

We all have fantastic contacts and what better way to receive more business than by meeting people that are moving. Most homeowners are uninformed about cost when it comes to decorating - leaving brochures with them or better yet send a thank-you note to them and thank them for their business and invite them to use your services in their new home.

2. Redesigning

Using what homeowners already have and moving items to create a more visually pleasing home. With little or no money to put in (besides your wage) it's a fantastic way to update homes. I know I personally am constantly moving around items in my own house simply because I like to see new perspectives.

3. Seasonal Decorating

Helping clients decorate for the holiday's or different seasons is a fun and great way to add to decor without breaking the bank. Using what they already have is a great way to save money. I don't know how many times I've moved items or used existing items in a whole new way and the client has said...I never thought of that.

4. Colour Consultations

Helping homeowners with paint colour is a terrific way to change existing houses and again if they can do it themselves very inexpensive. A gallon of paint is usually only $20.00 (decent brand of paint) and what a difference paint can make.

These are only a few idea's to help keep you busy and to help round out your business. I try to alway's remember that while diversifying is alway's a great idea that over extending yourself is not. I try not to take on more than I can handle.

I hope that it helps you and your business. Have more idea's? I would love to hear about them.


Comments (5)

Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Great post Kim!  Many stagers do not do this and have really missed the boat. We have had to add several of these services to our menu. Getting lots of redesign jobs recently and paint color ideas. One just needs to learn more about other design avenues in order to diversify their services to this market.

Nov 06, 2009 04:01 PM
Alexandria Virginia
Featuring Susan Craft, CRS, REALTORĀ® - McEnearney Associates - Alexandria, VA
Real Estate Editor

BINGO - that's the only way to level things out.

Nov 06, 2009 09:51 PM
Kelly Townsend
Coldwell Banker - Santa Rosa, CA
CDPE, Realtor

You're right Kim. These services have definitely helped keep me afloat during this downturn in the economy. I find the redesigns to be the most rewarding!

Nov 07, 2009 10:50 AM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

Hi Kim,

Not only does it help stabilize your income but I find that it's fun to change hats. Compared to selling and staging, I find re-design therapeutic. It's almost like taking a vacation.

Nov 07, 2009 07:37 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Home staging isn't just about getting a home ready for sale...it's also about helping people who aren't moving, people who want or need a fresh, updated new look. 

Nov 08, 2009 12:30 AM