Using video for SEO is a great way to get found quickly online.
You can shortcut a ton of link back activities with a couple of well titled videos that then link to the appropriate page on your website.
Don't be afraid to use redirects to make nice looking URL's that are easy to remember and shorter to link to in the youtube description box.
This video shows you how I get my listings ranked in the search engines in just minutes by using videos and links back to our sites.
I seriously suggest you give the free trial at Animoto a try, it's a really easy tool to use to make videos from pictures and stills, perfect to leverage your photo's, floor plans and other media resources into a video format quickly and cost effectively, which you can then use for SEO