If you want to get short sale leads in your area you might want to get a domain that targets your specific area and combines your place name with the phrase "short sale". An example of this is http://south-lake-tahoe.shortsaleleads.org. This website is targeted to generate short sale leads in the South Lake Tahoe area. By integrating the place name in the domain name, the search engines will give higher relevance to your website.
Placing links back to your website with keyword anchors you also increase the ranking of your site and acheive a higher placement than a site that does not integrate the place name in the domain name. Be sure your site includes references in context to your taget area.
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