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Use Technology and get yourself BRANDED

By
Real Estate Sales Representative with eGrabber

"Work Smart, Not Hard" Yeah! Yeah! Sounds very Cool. We consider ourselves as being the smartest one at work, but the truth is that we are the among the one's who work the Hardest. Why don't we try to do simple daily tasks in a simpler manner.

Below are couple of Simple Tasks that are done everyday by everyone. What are those Simple Tasks?

Here they are:

  • Increasing your Business Contacts Lists

  • Manually Entering Contacts/Leads into our Contact Manager such as ACT!, REA, Outlook, Excel, etc

This is the age of PUSH Marketing. Getting the mind share of every home buyer and seller is the prime duty of every real estate agent. If you are not the No.1 or No.2 agent in your locality, then you are out of the Game. A successful real estate Agent has to create a name in the market. He/She have to Brand themselves.

Example: Coca Cola and Pepsi brands are top in the mind of the consumers, the other local soda brands are hardly remembered by the consumers. Coca Cola and Pepsi are successful in getting the mind share because they have been able to PUSH themselves to the consumers as being the No.1 soda in the market.

Does your neighborhood know that you are a real estate broker? If Yes, then its fine. If No, then you have to PUSH your Brand to them. Every Real Estate Broker should create awareness that they are existing to serve buyers and sellers.

Here are some tips to build you brand:

Increase your contacts

You can increase your contacts by generating leads from the Internet. The Internet has many free sources of leads that you can use to market your product or service. You can build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, MLS listings, etc.

ListGrabber is an excellent tool for Online lead Generation. It is used by agents of Coldwell Banker, Century21, Keller Williams, Grubb & Ellis and many others.

More Information     10 Day Free Trial Download

Automatically enter Contact lists into your CRM/Contact Manager Application

Automate the work of manually entering leads and contact information by "Copy-Pasting" into your CRM/Contact manager such as ACT!, Outlook, REA, Excel, etc.

ListGrabber can also transfer the leads and contact lists automatically into your contact manager application. No More Copy-Pasting.

ListGrabber

 More Information    10 Day Free Trial Download

The work does not end here, the marketing activities that you carry out on the contact lists will be a start of your BRANDING process.

Get yourself BRANDED using LISTGRABBER.

 

Show All Comments Sort:
Bonner Thomason
Keller Williams Realty - Kernersville, NC
CRS, ABR, GRI, e-Pro

I use this as part of the technology plan in my business plan. Having good content to the all of your internet sources is key.

Bonner

Nov 09, 2009 01:07 AM
Bob Force (REALTORĀ®)
Weichert Realtors - Aspen Hill - Mount Airy, MD
The FORCE in Maryland Real Estate

Joel:

Have to run, but I hve bookmarked this post for reading later tonight.  Yes, work SMARTER NOT HARDER.

Nov 09, 2009 01:10 AM
John Thomas
E3 Green HOMES - Boulder, CO
EcoBroker, MSEE, MBA

Thanks Joel...some very good points. I am curious if you are doing any sort of automated follow-up with leads and if so how is it going. I am wondering about the value of direct personal follow-up versus an automated system. Of course, personal may seem better but is it both effective and efficient is the question.

On a separate note, I am curious how you got the <blockquote> in your post. Did you access the html? I have been trying to do that without much luck.

Cheers,

john

Nov 09, 2009 01:56 AM