True or False? The Breakdown of Three Online Real Estate Marketing E-Myths

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

True or False?  The Breakdown of Three Online Real Estate Marketing E-Myths

I decided to pull a Snopes and bust out on the three E-Myths of Online Marketing.  These are common concerns I have heard in seminars, one on one consultations, or through the readership of my blog.  I hope this will allay some concerns real estate professionals have about online marketing.
 

1. " If I don't know all the web 2.0 tools I will be left behind and my real estate business will suffer."

 
False.  A tool should be used to help you implement your A True Craftsman only chooses the tools that help to create the desired resultsmarketing strategy.  A tool should not be used for the sole purpose of "keeping up with the newest gadget".  Here are three factors to consider before you use a new tool:
 
  1. Does the tool save you time?
  2. Can the tool make you money?
  3. Will the tool provide you with insight/information that would have been difficult to obtain without using it?
  4. Does the tool provide you with a way to achieve your goal that you couldn't have reached without using it?
If you answered no to all of these questions, step away before you let the aura of web 2.0 talk make you the tool unwittingly. It is a trap that traverses all industries.
 

2. "I need to be on all the social networks that are available to me."

True.  You should be on all social networks that allow you to Get your for sale sign up in yards across the worldwide webcreate a profile and that have either a heavy consumer concentration or b2b networking opportunities. 
 
Why? Because you should take advantage of the best real estate available right now to marketers and that real estate is online.  Would you prefer to have your real estate sign in one cyber yard, or would you prefer to have your real estate sign in the yards of all available real estate across the worldwide web?
 
If you choose the later option then follow these steps,
  • Build a stock online business profile. 
  • Copy and paste that profile in Google Docs.  
  • Alter your profile as needed to fit the needs of your online social networks.
  • Use a tool to check if your handle(user name) is available across social networks.  I am an affiliate of Know 'Em because I think it does the job well.  You can click on the banner to the right.  To check on your user name availability on this website is a free service.
  • Secure your brand name in the online social networks where it is available.
  • Remain active in your networks by choosing three to update and have conversations on regularly.  Choose to remain active on other networks by syndicating your updates using ping.fm and by feeding your blog posts to your social networks.
  • Be responsive to conversations by receiving notification of comments and emails within these networks via email and then answering these folks in a timely manner.
  • Measure which networks your traffic comes from and how your presence on these sites rank on the search engines.  I have joined some niche social networks that within 24 hours have brought me page 1 or 2 Google results.
  • See what social networks are coming up for your keywords and join and become actively involved in them.
There is prime property in cyberspace right now with a pricetag of Free.  If this same property existed offline what would you do?  Take that same action oriented answer and move it online.
 

3.  "I don't have time to market my services effectively online."

 
Manage your time onlineFalse.You do not have time to get engaged in all of the distractions of the internet.  You must make time to get involved in all of the lead generating, branding, and prospecting opportunities that exist online.  The best way to do this is to make a plan and then create a time frame for your activities that you can monitor and track.
 
Don't expect to get results without creating a marketing plan.  Measure your marketing plan's effectiveness by analyzing important data which includes time on site, bounce rates, top referrers, and keyword searches. 
Measure the conversion of your clicks, call in's, emails and walk-in's that are sourced from your social media marketing efforts.
Be consistent and achieve your marketing goals by,
  • Testing your marketing actions.
  • Keeping track of marketing trends. 
  • Delivering on your strategy consistently.
  • Striving to reach your goals.
  • Creating new goals that will help you achieve a new level of successful marketing.
Your success in your online marketing will be a result of how you allot and manage your time to perform these marketing goals.
 
True or False? The breakdown of Three Online Real Estate Marketing E-Myths.
 

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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals. 
 

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

 

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Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Diane and Peter- Thank you for reading, glad to give the tips.

Kristen- Glad to hear you were able to find it through this post and you are welcome.

Maya- Thank you.  I am glad to be in the heart of a community of professionals whom I respect.  I love and am passionate about the real estate industry.

 

Nov 12, 2009 04:22 AM #28
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Four Columns Realty- "Beginners, however, should understand that they can pick and choose to avoid feeling overwhelmed.". 

We are in agreement.  I guess I was keeping all social media users, bloggers in mind when I wrote this, not intentionally gearing it for newbies, which I do in some posts and actually I say that in my blogging workbook as well as teach that in one on one trainings and seminars.

Eventually it is important to spread your seeds and syndicate IF the goal is branding AND to get more prospects through.

Nov 12, 2009 04:29 AM #29
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Hi Daniel,

Thank you for the introduction and your conversation. 

As to your point 1 I think my definition of tools and yours are different.  I consider the Social networks to be just that, networks to engage socially and meet people and exchange information and form a community where people can get to know, like, and trust you.  ActiveRain has been such a community for me. Now, is it a tool to get me more business? Yes, sure it is....but it is much more.

Because many web 2.0 tools, true tools, double as networks and communities this can be confusing.  But sure enough there are a bevvy of tools...I have started to group them as I work with them on a dedicated website I have, http://www.freerealestatemarketingtools.com.  You can also find pages of true web 2.0 tools here.

I could never tell my clients to use all these tools, that is a full time job for what gain? What goal? what purpose?  To me this is backwards.

Now using tools to help execute online marketing strategies, that is smart tool use.

2.  I fully agree to take a few networks and be a giving, helpful, instrumental member.  Anyone who does SMM or blogging day in and day out would not agree and of course that includes me.  What I am speaking of is personal branding and heavy prospecting.  THat is why I laid out a formula that allows professionals to have strong connections in a few networks, but then also the opportunity to bring business and name recognition through many avenues.

THere are very strong networks outside of the big three and unless you sign in and take a peak around and really look at the community it would be hard to know.  I do this consistently because I want to know where people are engaging and they are engaging in more places than Twitter, Facebook and Linked In so it doesn't HURT any business professional to have a presence in the other social networks in fact I would argue that it only helps to spread your name, use syndication as a form of activity and then pass thru to email so you can be responsive. 

Responsiveness is key of course. 

If you have a content based strategy syndicating to remain active isn't as hard as one might think and content IS the winner online.  Bottom line.

As far as Twitter many pros are using Twitter to search in real time now FIRST instead of going to Google first.  I am at Pubcon now and the first day there was a whole track on Twitter.  Real Estate professionals can get business from Twitter and prospect on Twitter but there has to be a plan.

People do make money on Twitter.  Search twitter here on active rain and you can find success stories galore.

Thank you for your conversation and your respectful discourse.  I appreciate it.

Nov 12, 2009 04:43 AM #30
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Ty- Exactly and using the tools to help you execute the task at hand.  That should be the objective.

Bob- THank you for reading.

Nov 12, 2009 05:04 AM #31
Rainer
6,872
Larry Gavrich
HomeOnTheCourse LLC - Pawleys Island, SC

I am a fairly new agent, and I am impressed with how much time you all have to read these blog posts, comment on them, follow their guidance about using social network sites and creating your own web postings, and then actually go out and work with real customers.  Do you guys ever sleep?  Or make money? That sounds flip, I know, but it is a serious question.

Nov 12, 2009 05:32 AM #32
Rainer
86,936
Catherine Marrone
Integrity Residential Brokerage LLC - West Newbury, MA
West Newbury MA real estate, Essex County

Thanks for the very helpful links and information.  Anything to help streamline and make for an effective use of time -> results is appreciated!

Nov 12, 2009 09:02 AM #33
Rainmaker
1,632,908
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Just went thru KnowEm and it wasn't correct on a couple of accounts. Hmmm. Thanks for the info. Good post.

Nov 12, 2009 09:33 AM #34
Rainmaker
1,431,803
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good points and great advise.  I have been slowly expanding my web 2.0 presence.

Nov 12, 2009 10:46 AM #35
Rainer
222,458
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

Here you are again giving us wonderful advice.  I just widh I had more time to do what I know I should do.  Thanks for the suggestions.

Nov 12, 2009 11:35 AM #36
Rainmaker
273,670
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Good stuff Rebecca. I really need to set aside some time each day. Thanks.

Nov 12, 2009 02:18 PM #37
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Larry- I am not a real estate agent, I can only tell you from my angle on how I consult with my clients which is to make a plan that also allots time for this type of marketing.

Catherine- A goal oriented strategy will bring results.  As with all plans, tweaking and analyzing should be an ongoing activity.

Lyn- Thank you and definitely if you find any flaws in a tool, send the feedback to the app. developer.  They appreciate that kind of feedback, technology isn't without its kinks.

Nov 12, 2009 02:41 PM #38
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Gene- Good for you.  It doesn't have to be a race, good quality deep content wins.

Jirius and Tigard-  Make a plan for what you do have time for and track it.  When you can add on.

 

Nov 12, 2009 02:42 PM #39
Rainmaker
131,817
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Awesome awesome post.  Point number one applies not just to social networking but all real estate tools.

 

Nov 12, 2009 04:03 PM #40
Rainmaker
648,710
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Rebecca, I really enjoyed your post and thought it was very informative.  I'll be working on getting my profile into the various networks.  Thank you!

Nov 12, 2009 05:14 PM #41
Rainer
76,988
Brad Calef
Coco Plum Realtors - Key Colony Beach, FL

Rebecca, informative and helpful as always, thank you!  ~ Brad

Nov 13, 2009 01:45 AM #42
Rainer
29,171
Dan Grammatica
Realty Experts, LLC - Torrington, CT
e-PRO

On facebook is it better for me to have a business page or a group page for real estate?

 

Nov 13, 2009 02:30 AM #43
Rainmaker
561,308
Martin Kalisker
Greater Boston Association of REALTORS - Boston, MA
Professional Standards & Legal Assistant

I block out 8:30 am to 10:00 am for all of my blogging, lead management and social networking every day/7 days a week.  For me, my internet presence is just as important as recruiting, selling and managing an office.  So I block time out for these activities too.

So why am I responding to this post at 5:25pm on Friday?  Well my last appoinment ended at 5:00 and I'm waiting for a new relocation client's call so that we can meet tonight for dinner and discuss properties that we will see tomorow.

It's all in a day's work!

Nov 13, 2009 08:28 AM #44
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Mike- Correct and yes you're right.  Sometimes the tools with all the bells and whistles aren't needed to get the job done well.

DeeDee- Glad to hear it you are certainly welcome.

Brad- You're welcome and thanks for reading.

Dan- A business page because groups seem to be more for hobbies and interests on Facebook.

Weichert- Right on.  It is all in a day's work.

Nov 13, 2009 08:44 AM #45
Rainer
63,280
Sonja Adams
Samson Proprties - Purcellville, VA

Thanks for sharing Ping....I've never heard of it but am excited that there is a new tool to use.

Nov 14, 2009 11:47 PM #46
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sonja- It's a great, convenient tool to use.  This is a tool that will help execute a marketing strategy.

Nov 15, 2009 02:02 AM #47
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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